AWEE – Wedding Planner Training in Switzerland
Plan weddings professionally. Take on responsibility. Forge your own path.
TheAWEE – Academy of Wedding & Event Educationhas been offering a comprehensive and practical training program for aspiring wedding planners in Switzerland since 2014.
After all, wedding planning is more than just creativity, beautiful concepts, and organizing the wedding day. Professional wedding planners support couples, coordinate complex projects, manage vendors, keep an eye on budgets and schedules, and make decisions even when things don’t go according to plan.
That is exactly what AWEE prepares students for.
Holistic. Personalized. Tangible.
The training program combines specialized knowledge with practical application, personal development, and a realistic understanding of the profession. The focus is not on memorizing ready-made solutions, but on the ability to plan weddings independently, in a structured manner, and responsibly.
AWEE stands for five key guiding principles:
Responsibility. Structure. Humanity. Reality. Development.
Trust is the foundation—both in learning and later on when working with couples and service providers.
AWEE Certified Wedding Planner Training Program
This course is designed for people who want to become wedding planners, who want to thoroughly prepare for a career in the wedding industry, or who want to further develop their existing knowledge in a professional capacity.
The training program consists of two interconnected components:
Basic Course – The Art of Wedding Planning
The introductory course builds the core skills necessary for professional wedding planning.
These include, among others:
- Job Description, Role, and Responsibilities of Wedding Planners
- Customer Psychology and Professional Communication Skills
- Initial Consultation, Advisory Services, and Proposal Process
- Project Management and Structured Wedding Planning
- Budgeting, Cost Estimation, and Quotes
- Concept Development and Wedding Design
- Space Planning, Schedule Planning, and Daily Planning
- Collaboration and Communication with Service Providers
- Networking and Industry Knowledge
- Contracts and Professional Work Guidelines
- Wedding Day Script and Coordination
- Crisis Management and Dealing with Unexpected Situations
- Demeanor, Communication, and Professional Presence
- Entrepreneurial Thinking and Positioning
The program deliberately incorporates realistic situations, actual work tools, case studies, reflections, and hands-on assignments.
After all, professional training shouldn't just explain,How to Plan a Weddingbut rather convey,how people think, make decisions, and act in complex situations.
Small classes and personalized support
At AWEE, a maximum of10 participants per class.
The small groups foster personal interaction, individualized feedback, and a learning environment where there is genuine room for questions, growth, and reflection.
In addition to classroom instruction, the learning process therefore also includes practical assignments, assessments of skills, and one-on-one coaching sessions.
The goal is not to train ten wedding planners who are all exactly the same.
The goal is to establish a professional foundation on which each person can develop their own approach, working style, and positioning.
Master Classes – Deepen Your Expertise on an Individual Basis
The wedding industry is diverse. That’s why professional learning doesn’t end with a set list of topics. In addition to the basic course, AWEE offers a wide range of masterclasses for wedding planners and professionals in the wedding industry.
Topics range, for example, from communication, design, and marketing to finance and entrepreneurship, as well as industry-specific subjects. Classes are taught by experienced wedding planners, service providers, and experts from various fields. This allows participants to deepen their knowledge in specific areas that are relevant to their personal career paths.
The masterclasses are also open to alumni as well as wedding planners and service providers who are already working in the field.
At AWEE, learning means being able to apply knowledge
A list of topics alone does not constitute vocational training.
That is why AWEE's learning concept combines three levels:
Knowledge
Understand the technical fundamentals and recognize how they relate to one another.
Application
Putting methods, tools, and processes into practice.
Posture
Take responsibility, reflect on situations, and make professional decisions.
In this way, participants gradually develop their own toolkit for practical application.
This includes not only checklists and templates, but also communication skills, structured thinking, decision-making ability, and a realistic understanding of what professional wedding planning actually entails.
Conclusion
The basic course can be taken separately and, upon successful completion, leads to:
Certificate wedding planner basic degree AWEE
The basic course includes, among other things, proof of competencies, learning reflections, and a competency exam.
Upon successful completion of the full program—consisting of a basic course, master classes, and advanced proficiency assessments—participants will receive:
Certified Wedding Planner (AWEE)
A key component of the diploma program is planning a real wedding. In this process, the knowledge gained is applied in practice—from the initial consultation through to detailed planning—and documented.
Continuing Education for the Swiss Wedding Industry
AWEEviews training not as a one-time course, but as a process of development. That is why various opportunities for continuing education, further training, and exchange are available even after the basic course and the diploma.
These include:
- Masterclasses on current technical and industry topics
- PlanerWerk Webinars and Professional Exchange
- Continuing Education Opportunities for Alumni
- Networking with professionals in the Swiss wedding industry
This allows for the continuous development of knowledge and professional skills.
Offer
Trainings
AWEE Certified Wedding Planner Training Program
Comprehensive wedding planner training program featuring a basic course, masterclasses, competency assessments, a thesis, and a final exam.
AWEE Basic Course for Wedding Planners
Basic training in professional wedding planning, leading to the AWEE Basic Wedding Planner Certification.
Continuing education, further training
Masterclasses for Wedding Planners and the Wedding Industry
In-depth specialized courses on various topics related to professional wedding planning and business management.
PlanerWerk
Regular online sessions to promote professional development, foster discussion, and explore current topics from the field.
Trainings
- Certified wedding planner AWEE
- Certificate wedding planner basic degree AWEE
Continuing education, further training
Masterclass continuing education, further training on various specialist topics for wedding planners or participation in the monthly webinars for development and exchange.
Frequently Asked Questions About the Wedding Planner Training Program at AWEE
Who is the training suitable for?
This training program is ideal for people who want to become wedding planners and are looking to thoroughly prepare for the profession. It is also designed for those who have already gained some experience in the wedding or event industry and wish to build on their knowledge in a professional capacity.
Do I need prior experience in the wedding industry?
Key factors include an interest in the profession, a willingness to grow personally, and a desire to plan weddings professionally. The technical and methodological fundamentals are systematically taught in the introductory course.
What sets the AWEE training program apart from a traditional wedding planner course?
AWEEIt does not merely cover individual topics or provide ready-made solutions. The focus is on professional competence. Participants learn to analyze situations, make decisions, take responsibility, and apply appropriate tools independently. Theory, practice, reflection, and personal development are therefore integrated.
How practical is the training?
Practical training is an essential part of the program.
The course involves working with, among other things, realistic case studies, wedding planning tools, budgets, proposals, concepts, planning documents, and scripts.
For the diploma project, a real wedding is planned and documented.
How big are the classes?
In the introductory course, there is a maximum of 10 participants per class. This ensures there is ample opportunity for discussion, individual guidance, questions, and personal development.
Can I customize the training program?
Yes. After completing the basic course—or in parallel with it—participants can individually explore specialized topics in greater depth through the masterclasses.
This does not result in a standardized educational path for everyone, but rather in a common foundation of specialized knowledge with opportunities for individual specialization.
What topics are covered in the training program?
Key topics include project management, client communication, psychology, proposals and pricing, budgeting, wedding design, vendor coordination, scheduling, scriptwriting, crisis management, professional conduct, networking, and the fundamentals of entrepreneurship.
Where does the wedding planner training take place?
In-person classes at theAWEEwill take place in Zurich. Supplementary master classes and continuing education courses will be held in person or online, depending on the format.
What degree will I receive?
The introductory course leads to the Basic Wedding Planner CertificateAWEE.
Upon completion of the entire program—including the introductory course, master classes, competency assessments, thesis, and final exam—the title of Certified Wedding PlannerAWEEawarded.
What happens after the training program?
Even after graduation, alumni can take advantage of masterclasses, PlanerWerk programs, and other forms of continuing education, further training, and professional development.
AWEE aims not only to support individuals as they enter the profession, but also to lay the groundwork for wedding planners to continue their professional development over the long term.
How can I find out if this training program is right for me?
Those interested can attend an online information session or schedule a personal consultation.
The session will provide an open and realistic discussion of the wedding planner profession, the structure and process of the training program, the requirements, and any individual questions.
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