Linda, deine Weiterbildungsfinderin
For over a decade, we’ve been bringing the Swiss education sector together to discuss the latest trends in education marketing. What began in 2013 with the first events on current marketing topics has now become an established event series for educational institutions, marketing managers, and education professionals.
But one thing has never changed:We address the issues that are currently relevant—while also looking ahead.
From content, mobile, and social media marketing to SEO, Google Analytics, and referral marketing, all the way to marketing automation, TikTok, and artificial intelligence: The topics of our events reflect the evolution of education marketing in Switzerland. And they demonstrate just how rapidly the opportunities, channels, and challenges have changed.
Things get particularly exciting where new technologies meet proven marketing principles. In 2023, for example, the focus was on artificial intelligence. In 2025, the focus was on how AI is transforming education marketing—and whether Google is losing its significance in the process. In 2026, the next step followed with geo-marketing: How will educational offerings gain visibility when people no longer just use Google but search and ask questions directly through AI systems?
Throughout all these years, it was never just about trends.The focus is on concrete ideas, real-world experiences, discussion, and the question of what educational institutions can learn from these insights for their own marketing efforts.
And the success story continues: Every year, we explore new developments, address current issues, and bring together fascinating personalities and experts from the fields of marketing and education. Discover the upcoming marketing events for educational institutions and join us as we take a look at the future of education marketing together.
