The modules and content of the Bachelor's degree program in Business Communication vary depending on the Universities you choose. At the HWZ, for example, the focus is on Business & Context Management, Communications & Marketing and Leadership. Contents include business administration and financial management, economics, strategic management, social media, augmented and virtual reality / BOTs, media, data-based business communication, rhetoric, law, social and economic history, HRM and organization, sociology, project management, knowledge methodology, branding, e-commerce, entrepreneurship, political science, stakeholder communication, integrated communication, storytelling, innovation, B2B / B2C, digital marketing, sponsoring and event marketing. The Bachelor's degree at Kalaidos University of Applied Sciences focuses on marketing, applied research and development, law, financial management, economics, communication and media studies, English, project management, brand management, business communication, strategy and management, human resources management, communication and media design, IP rights, marketing management, communication and media production, media law, value creation processes, as well as content related to the chosen specialization.

At universities of applied sciences, you have a wide range of options for studying communication, depending on your desired specialization. For example, you can choose from Bachelor's degree courses in Business Communication; Visual Communication with a focus on Camera Arts, Graphic Design or Illustration; Applied Languages with a specialization in Technical Communication, Multilingual Communication or Multimodal Communication; Communication; Business Administration, Communication & Marketing; Electrical Engineering; Electrical Engineering and Communication Technology or Systems Engineering.