A content creator manages the creation of multimedia content - i.e. anything of a graphic nature that is computer-generated by mostly external specialists in the field of digital content creation. They are media designers who create content for inbound marketing. This is content with added value, free tools or checklists to encourage customers to make initial contact with the brand on their own. As people's attention spans are getting shorter and markets are oversaturated, new and cheaper ways of attracting new customers are needed. This leads to unconditional provision of valuable content as part of content marketing by the content creator in order to inspire the target group and thus generate sales.

The task of a content creator is to create content for specific target groups. The content can be of the following nature:

• Development of content strategies
• Content planning
• Content creation by managing creators such as copywriters, videographers, video editors, graphic designers, authors, social media managers and photographers
• Video marketing
• Search engine relevant content (visual, moving image, tools or audio)
• Content projects

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