Was bedeutet Crossmedia?

Crossmedia beschreibt die vernetzte Nutzung verschiedener Medienkanäle. Das Ziel dabei ist eine konsistente Kommunikation über Print, Online und Social Media hinweg. Inhalte werden strategisch angepasst ausgespielt. Crossmedia erfordert technisches und konzeptionelles Wissen. Es wird in Marketing, Journalismus und Kommunikation eingesetzt. Die Bedeutung nimmt weiter zu. Erfahre jetzt mehr über passende Ausbildungsangebote.

Was versteht man unter Cross Media Marketing?

Cross Media Marketing verbindet verschiedene Kommunikationskanäle zu einer Kampagne. Beim Cross Media Marketing wird die Zielgruppe konsistent angesprochen. Inhalte werden kanalübergreifend geplant. Der Erfolg hängt von Strategie und Umsetzung ab. Es wird in Unternehmen und Agenturen eingesetzt. Analytische Fähigkeiten sind wichtig. Informiere dich jetzt über Weiterbildungen in diesem Bereich.

Welche Rolle spielt eine Crossmedia Agentur?

Eine Crossmedia Agentur entwickelt medienübergreifende Kommunikationslösungen. In einer Crossmedia Agenturarbeiten Spezialisten aus Design, Text und Marketing zusammen. Projekte sind oft interdisziplinär. Kunden profitieren von ganzheitlichen Konzepten. Die Arbeit ist dynamisch und projektorientiert. Berufserfahrung ist von Vorteil. Erfahre in Stelleninseraten, welche Qualifikationen gefragt sind.

Ist ein Crossmedia-Studium sinnvoll?

Ein Crossmedia-Studium bietet eine vertiefte akademische Auseinandersetzung mit Medien. Im Crossmedia-Studium stehen Analyse, Konzeption und Umsetzung im Fokus. Es verbindet Theorie und Praxis. Absolvierende qualifizieren sich für anspruchsvolle Medienberufe. Das Studium ist zeitintensiv. Es eignet sich für Personen mit langfristigen Karrierezielen. Prüfe jetzt Zulassung und Ausbildungsmodelle. Nutze dazu unser Kontaktformular.

Was beinhaltet eine Crossmedia-Ausbildung?

Eine Crossmedia-Ausbildung vermittelt Kenntnisse in Content-Erstellung und Medienstrategie. In der Crossmedia-Ausbildung werden digitale und klassische Medien kombiniert. Typische Inhalte sind Storytelling, Medientechnik und Projektarbeit. Die Ausbildung ist praxisnah aufgebaut. Sie richtet sich an Kreative und Kommunikationsfachleute. Auch Quereinsteiger sind angesprochen. Informiere dich jetzt über Lerninhalte und Dauer. Ganz einfach geht dies direkt über unser Kontaktformular.

Industry / Trade / Technology / Design > Design, typography, graphics, media, CAD/CNC > Layout / Design > Crossmedia (Cert.)

Crossmedia: Training, courses, information, overview of providers and offers

Name: Cross Media Production
Uploaded: 2021-08-30T09:19:26.3944058
Description: Cross Media Production

Cross Media Production

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Cross Media Production

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Are you looking for cross-media training? - Here you will find suitable schools as well as further information, tips and resources for further training.

Would you like personal advice on the offer? Contact the provider of your choice via the "Free information on the topic..." button - without obligation, quickly and easily.

Crossmedia: Your training as a communications professional in the online and print sector

Cross-media refers to communication via different channels that are linked in terms of content, design and editorial content. Users are referred to a return channel via the various media channels in a targeted manner. The individual communication measures convey a consistent message and are also coordinated in terms of timing.

The challenges for employees in the cross-media sector are great. When planning and creating content, they must be able to think in several media, e.g. print, online and television.

Questions and answers

What does cross-media mean?

Cross-media describes the networked use of different media channels. The aim is to achieve consistent communication across print, online and social media. Content is strategically adapted. Crossmedia requires technical and conceptual knowledge. It is used in marketing, journalism and communication. Its importance continues to grow. Find out more about suitable training opportunities now.

What is cross media marketing?

Cross media marketing combines different communication channels into one campaign. In cross-media marketing, the target group is addressed consistently. Content is planned across all channels. Success depends on strategy and implementation. It is used in companies and agencies. Analytical skills are important. Find out now about continuing education, further training in this area.

What role does a cross-media agency play?

A cross-media agency develops cross-media communication solutions. Specialists from design, text and marketing work together in a cross-media agency. Projects are often interdisciplinary. Clients benefit from holistic concepts. The work is dynamic and project-oriented. Professional experience is an advantage. Find out which qualifications are required in job advertisements.

Does it make sense to study cross-media?

A cross-media degree course offers an in-depth academic examination of media. Cross-media studies focus on analysis, conception and implementation. It combines theory and practice. Graduates qualify for demanding media professions. The course is time-consuming. It is suitable for people with long-term career goals. Check admission and training models now. Use our contact form to do so.

What does cross-media training involve?

Cross-media training imparts knowledge in content creation and media strategy. Cross-media training combines digital and traditional media. Typical content includes storytelling, media technology and project work. The course has a practical structure. It is aimed at creative professionals and communication specialists. Career changers are also welcome. Find out now about the course content and duration. It's easy to do this directly via our contact form.

Overview of providers for Crossmedia

Editorial management:

Stefan Schmidlin

Stefan Schmidlin, Educational Counseling, Content-Team Modula AG

Sources

Website of theSwiss Secretariat for Education, Research and Innovation SERI, Websitewww.berufsberatung.ch(official Swiss information portal for study, vocational and career guidance) as well as websites and other information from professional associations and education providers.

Error found? - Then please get in touch. We'll look into it right away.

Overview of providers for Crossmedia

Experiences, evaluations and opinions on training / further education

4 Schritte zur richtigen Weiterbildung

Cross Media Production

Overview of providers for Crossmedia

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
An overview of the different levels and types of education
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We offer our educational counseling in the following languages on request: French, Italian, English

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Cross Media Production

SAE Institute Zurich

SAE was founded in 1976 and is the world's largest educational institution in the fields of web design, sound engineering, film, animation and game design. The SAE network spans over 50 locations on 5 continents and can be visited in Switzerland in Zurich and Geneva.

Creativity and a sound practical education give SAE graduates a decisive advantage when looking for a job. Thanks to the high level of practical relevance and the teaching of a wide range of basic knowledge, SAE graduates are perfect all-rounders who can be employed in many different areas.

The degree can be either the SAE Diploma, which is highly regarded in the professional world, or the internationally recognized Bachelor of Arts.