Have you ever asked yourself "What does a digital marketing manager do?". A digital marketing manager - or often referred to as an online marketing manager - organizes and controls all of a company's digital marketing measures. This includes everything from concept development and implementation to monitoring the success of online marketing campaigns.

While the Digital Marketing Manager takes care of all digital marketing, the Performance Marketing Manager specializes in the detailed evaluation of campaigns and online marketing measures. In this way, they utilize the advantages of digital marketing over traditional marketing - namely the detailed evaluability of all information and actions. The focus is on increasing the performance of online marketing campaigns. The Performance Marketing Manager focuses on long-term data-driven optimization of marketing campaigns and takes all available data (online and offline) into account. The aim is to allocate the advertising budget to the selected channels with maximum efficiency and thus generate more conversions (target projects such as sales transactions). Data analysis can therefore be used to get more out of sales and marketing measures in a targeted manner. This part is also part of the remit of a digital marketing manager - especially in smaller companies. However, they can also get help from an online marketing agency in this regard.

In order to complete a Digital Marketing Manager degree, this usually leads to your NDS HF postgraduate degree. Admission is usually open to people with a federal certificate or diploma from a higher professional examination. Alternatives are an HF degree in technology or business, an HF degree from a university and Sur Dossier. Such a course takes 2 to 4 semesters and costs just over CHF 10,000. The NDS HF course is completed with module examinations and a diploma thesis with an oral defense as well as a specialist discussion with two experts. The degree from the university of applied sciences confers the title "Dipl. Digital Marketing Manager NDS HF" or "Dipl. Digital Marketing Manager NDS HF".

Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):

• 66 % Expansion of expertise
• 25 % increase in self-confidence
• 24 % Performance reliability
• 23 % Self-management
• 16 % wage increase
• 12 % Ability to work in a team
• 11 % Time management
• 9 % Promotion

With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.

According to 100 advertised job offers, the following Digital Marketing Manager Tasks are particularly common in Digital Marketing Manager jobs:

• Digital concepts, strategy, customer loyalty and online marketing measures
• Online campaign management
• Monitoring the success of online marketing measures
• Digital content creation and storytelling
• Social Media

It is therefore ideal for a job search if you can demonstrate knowledge in these areas in your Digital Marketing Manager CV (also Digital Marketing Manager resume). Because then you will have the relevant experience for the usual roles and responsibilities of the Digital Marketing Manager (Digital Marketing Manager Roles and Responsibilities).

Those who complete a Digital Marketing Manager course in a postgraduate degree program acquire knowledge in the following subject areas:

• Digital marketing and digital management
• Website management
• Content marketing: strategic marketing, campaign planning and controlling
• Performance marketing: customer journey, CRM and KAM
• Social Media Marketing
• Digitization / e-business: corporate structures and process improvements
• Online marketing tools

The average gross annual salary as a Digital Marketing Manager Salary Switzerland is CHF 87,800. The average age of these online marketing managers is just under 33 years and they have over six years of professional experience. Although male employees are on average slightly younger than their female counterparts, they earn just under one percent less on average in the Digital Marketing Manager Salary. Compared to other jobs, however, this is a very small wage difference and shows the good career opportunities as a digital marketing manager. Fringe benefits such as employee discounts, parking and cell phone benefits are often offered in addition to the salary.

Social media channels have the following significance when choosing the right digital marketing training:

• 32 % Google reviews
• 25 % LinkedIn
• 21 % Instagram
• 20 % Facebook
• 11% YouTube
• 7 % Xing
• 4 % Pinterest
• 3 % TikTok
• 2 % Snapchat

For 29 percent of respondents, social media channels are not relevant for the right digital marketing training. 19 percent still selected "Other".

The addition "Junior" means that this is a position for a career starter. These can be lateral entrants as well as people with a degree and little professional experience. Junior positions are usually aimed at people with less than five years of professional experience in the respective field. The job of Junior Digital Marketing Manager is often seen as an ideal first career step.

There are also online marketing manager courses as alternatives to an HF degree course as digital manager training. Such digital marketing manager training in the form of a digital marketing manager course can be a certificate course or an association degree:

• Course certificate
• School certificate
• School diploma
• Closing Association

A CAS or DAS course at a university of applied sciences would also be conceivable as an alternative to a digital marketing HF course. For a federally recognized diploma, you need a postgraduate NDS HF course in continuing education.