Digital Marketing Manager (Certified)  (Region Bern):
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Address:
Vulkanstrasse 106
8048 Zürich
BVS Business School - Part of the Benedict Education Group
BVS/BBS Business-School - Your career is our mission. With our further training courses, we enable you to take on new and challenging tasks and increase your position and thus your job satisfaction. Trust in tradition - dare to innovate.
» Company conditions and cooperation opportunities
Strengths: All-inclusive prices (excluding external exams), Mon/Wed or Tue/Thu or Saturday classes, above-average exam results, centrally located. Free parking (Zurich), free preliminary courses.
Region: Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Zürich, Bern, Luzern, St. Gallen (BBS Business School)
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ACBSP
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Address:
Vulkanstrasse 106
8048 Zürich
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Benedict-Schulen Schweiz
With Benedict you will get ahead, because nothing is more important today than targeted and professional further education. Whether you are interested in the Benedict business school, language or management school or in the fields of IT, medicine or hotel management - the Benedict School is your competent and quality-conscious partner for your professional career.
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Strengths: All-inclusive prices (excluding external exams), Mon/Wed or Tue/Thu or Saturday classes, above-average exam results, centrally located. Free parking (Zurich), free preliminary courses, optional subjects.
Region: Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Bern, Luzern, St. Gallen, Zürich
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ACBSP
anavant
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VSH
Address:
Max-Daetwyler-Platz 1
3014 Bern
Feusi Education Center
Your success is our goal. Since 1952.
Our focus is on you. In an atmosphere conducive to learning, we offer a consistent and practice-oriented range of training and further education courses at our locations in Berne, Muri-Gümligen and Solothurn. We want to support and encourage you in your development with our educational programs. We look forward to accompanying you during this phase so that together we can achieve your educational goals.
Strengths: Trial lessons. Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. More than 70 years of experience.
Region: Aargau, Basel, Bern
Sites: Bern, Gümligen, Solothurn
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Swiss Olympic
Address:
Industriestrasse 78
4600 Olten
WSF Business School Five
(5.7) Excellent 39 39 Ratings (100% )
Your business school with 5 specializations.
Economics. Management. Marketing. Sales. IT.

Your 5 advantages:

- Successful learning in small classes.
- Experts as lecturers.
- 95% success rate in federal examinations.
- Blended learning - flexible teaching mix.
- Quality continuing education since 1994.

Locations:
Bern | Solothurn | Olten | Basel | Baden | Zurich | Winterthur | Zug | Lucerne | Sursee

The number of participants is limited, which enables interactive and sustainable teaching of the course material.
Our graduates regularly achieve above-average success rates.
-> Success rate for federal examinations 2022-2024 on average for all courses: 95%)

The bright and friendly classrooms are equipped with modern infrastructure and offer a pleasant learning environment.

You can find the current courses on our website: wirtschaftsschule-five.ch.
We are committed to your success and look forward to getting to know you personally.

Your WSF team
Strengths: Your 5 advantages: Successful learning in small classes | Expert lecturers | 95% success rate in federal examinations | Blended learning - flexible teaching mix | Quality continuing education since 1994.
Discount for Swisscom employees: 5% (when registering via this platform at «Course registration» )
Discount conditions: As a Swisscom employee, you can benefit from a 5% discount on the total course costs. - Learning success in guaranteed small classes. - Expert lecturers. - 95% success rate in federal exams. - Blended learning as a flexible teaching mix. - Continuing education with quality since 1994. We look forward to seeing you! Your WSF team.
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Bern, Solothurn, Olten, Basel, Baden, Zürich, Winterthur, Zug, Luzern, Sursee
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anavant
Blended Learning
Bundesbeiträge
eduQua
examen CH
HRSE
Hybrid-Unterricht
ICT Berufsbildung
Online-Unterricht
SVF
Swiss Marketing
VSH
VSK
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Questions and answers

In order to complete a Digital Marketing Manager degree, this usually leads to your NDS HF postgraduate degree. Admission is usually open to people with a federal certificate or diploma from a higher professional examination. Alternatives are an HF degree in technology or business, an HF degree from a university and Sur Dossier. Such a course takes 2 to 4 semesters and costs just over CHF 10,000. The NDS HF course is completed with module examinations and a diploma thesis with an oral defense as well as a specialist discussion with two experts. The degree from the university of applied sciences confers the title "Dipl. Digital Marketing Manager NDS HF" or "Dipl. Digital Marketing Manager NDS HF".

According to 100 advertised job offers, the following Digital Marketing Manager Tasks are particularly common in Digital Marketing Manager jobs:

  • Digital concepts, strategy, customer loyalty and online marketing measures
  • Online campaign management
  • Monitoring the success of online marketing measures
  • Digital content creation and storytelling
  • Social Media

It is therefore ideal for a job search if you can demonstrate knowledge in these areas in your Digital Marketing Manager CV (also Digital Marketing Manager resume). Because then you will have the relevant experience for the usual roles and responsibilities of the Digital Marketing Manager (Digital Marketing Manager Roles and Responsibilities).

While the Digital Marketing Manager takes care of all digital marketing, the Performance Marketing Manager specializes in the detailed evaluation of campaigns and online marketing measures. In this way, they utilize the advantages of digital marketing over traditional marketing - namely the detailed evaluability of all information and actions. The focus is on increasing the performance of online marketing campaigns. The Performance Marketing Manager focuses on long-term data-driven optimization of marketing campaigns and takes all available data (online and offline) into account. The aim is to allocate the advertising budget to the selected channels with maximum efficiency and thus generate more conversions (target projects such as sales transactions). Data analysis can therefore be used to get more out of sales and marketing measures in a targeted manner. This part is also part of the remit of a digital marketing manager - especially in smaller companies. However, they can also get help from an online marketing agency in this regard.

There are also online marketing manager courses as alternatives to an HF degree course as digital manager training. Such digital marketing manager training in the form of a digital marketing manager course can be a certificate course or an association degree:

  • Course certificate
  • School certificate
  • School diploma
  • Closing Association

A CAS or DAS course at a university of applied sciences would also be conceivable as an alternative to a digital marketing HF course. For a federally recognized diploma, you need a postgraduate NDS HF course in continuing education.

Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):

  • 66 % Expansion of expertise
  • 25 % increase in self-confidence
  • 24 % Performance reliability
  • 23 % Self-management
  • 16 % wage increase
  • 12 % Ability to work in a team
  • 11 % Time management
  • 9 % Promotion

With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.

Have you ever asked yourself "What does a digital marketing manager do?". A digital marketing manager - or often referred to as an online marketing manager - organizes and controls all of a company's digital marketing measures. This includes everything from concept development and implementation to monitoring the success of online marketing campaigns.

Social media channels have the following significance when choosing the right digital marketing training:

  • 32 % Google reviews
  • 25 % LinkedIn
  • 21 % Instagram
  • 20 % Facebook
  • 11% YouTube
  • 7 % Xing
  • 4 % Pinterest
  • 3 % TikTok
  • 2 % Snapchat

For 29 percent of respondents, social media channels are not relevant for the right digital marketing training. 19 percent still selected "Other".

The average gross annual salary as a Digital Marketing Manager Salary Switzerland is CHF 87,800. The average age of these online marketing managers is just under 33 years and they have over six years of professional experience. Although male employees are on average slightly younger than their female counterparts, they earn just under one percent less on average in the Digital Marketing Manager Salary. Compared to other jobs, however, this is a very small wage difference and shows the good career opportunities as a digital marketing manager. Fringe benefits such as employee discounts, parking and cell phone benefits are often offered in addition to the salary.

The addition "Junior" means that this is a position for a career starter. These can be lateral entrants as well as people with a degree and little professional experience. Junior positions are usually aimed at people with less than five years of professional experience in the respective field. The job of Junior Digital Marketing Manager is often seen as an ideal first career step.

Those who complete a Digital Marketing Manager course in a postgraduate degree program acquire knowledge in the following subject areas:

  • Digital marketing and digital management
  • Website management
  • Content marketing: strategic marketing, campaign planning and controlling
  • Performance marketing: customer journey, CRM and KAM
  • Social Media Marketing
  • Digitization / e-business: corporate structures and process improvements
  • Online marketing tools

Info, tips & tests for "Digital Marketing Manager with Federal Diploma of Higher Education"

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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