Digital Marketing Manager (Certified) (Region Ostschweiz):
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Questions and answers
What is a Junior Digital Marketing Manager?
The addition "Junior" means that this is a position for a career starter. These can be lateral entrants as well as people with a degree and little professional experience. Junior positions are usually aimed at people with less than five years of professional experience in the respective field. The job of Junior Digital Marketing Manager is often seen as an ideal first career step.
What does a Digital Marketing Manager do?
Have you ever asked yourself "What does a digital marketing manager do?". A digital marketing manager - or often referred to as an online marketing manager - organizes and controls all of a company's digital marketing measures. This includes everything from concept development and implementation to monitoring the success of online marketing campaigns.
What is the difference between Digital Marketing Manager and Performance Marketing Manager?
While the Digital Marketing Manager takes care of all digital marketing, the Performance Marketing Manager specializes in the detailed evaluation of campaigns and online marketing measures. In this way, they utilize the advantages of digital marketing over traditional marketing - namely the detailed evaluability of all information and actions. The focus is on increasing the performance of online marketing campaigns. The Performance Marketing Manager focuses on long-term data-driven optimization of marketing campaigns and takes all available data (online and offline) into account. The aim is to allocate the advertising budget to the selected channels with maximum efficiency and thus generate more conversions (target projects such as sales transactions). Data analysis can therefore be used to get more out of sales and marketing measures in a targeted manner. This part is also part of the remit of a digital marketing manager - especially in smaller companies. However, they can also get help from an online marketing agency in this regard.
Digital marketing training: What did the last training course achieve?
Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):
- 66 % Expansion of expertise
- 25 % increase in self-confidence
- 24 % Performance reliability
- 23 % Self-management
- 16 % wage increase
- 12 % Ability to work in a team
- 11 % Time management
- 9 % Promotion
With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.
Info, tips & tests for "Digital Marketing Manager with Federal Diploma of Higher Education"
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Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.
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Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.
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