Marketing Manager (AFPE)  (Region Bern):
3 Provider

Ein Marketingleiter an einem Workshop
Marketingleiter / Marketingleiterin (HFP)
Ihr Kaderlehrgang im Marketingbereich
Preview of the video «Marketingleiter / Marketingleiterin (HFP)»
Preview of the video «Marketingleiter / Marketingleiterin (HFP)»
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NBW Further training in business administration
Founded in 1998 and today one of the leading providers of courses in the vocational training system - a success that is no coincidence.

To achieve a top position as a young school in this highly competitive market, special qualities are required: excellent teaching staff, perfect organization and infrastructure, well thought-out training controlling and - most importantly - proximity to the customer. From the first consultation, to support during the training, right through to the graduation ceremony: the NBW school management is there for its customers.
Region: Bern, Zürich
Sites: Schönbühl, Zürich
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Address:
Baarerstrasse 137
6302 Zug
Preview of the video «Marketingleiter / Marketingleiterin (HFP)»
Preview of the video «Marketingleiter / Marketingleiterin (HFP)»
Art of Formation – Weiterbildung WBA AG
(5.3) Very good 39 39 Ratings (97% )
+ Over 20 years of experience in course concepts
+ Guided online lessons and small groups: Proven, successful, high completion rates - save up to 3 hrs of your time per week!
+ First certified online training institute in Switzerland
+ Lecturer team with extensive experience in federal exam preparation
+ High federal completion rate of 90% across all courses
+ Pioneer of online teaching: We train wherever you are and whenever you have time!
+ Unique learning environment with small classes
+ Always half-year start spring and fall
+ Small class guarantee from 5 to 15 participants
+ Course price guarantee with 50% subsidy
+ "Referral gift!"
+ Easy and quick access to locations (by public transport or car)
+ Free additional lessons during the course
+ Personal consultation appointments
+ Uncomplicated and fast administrative support
+ E-learning with gamification
+ Course support from start to finish
+ High federal graduation rate (90%)
Strengths: + Guided online lessons: proven, successful, high completion rates + Half-yearly start spring/autumn + Small class guarantee of 5 - 15 participants + Course price guarantee with 50% subsidy
Discount for Swisscom employees: 25% (when registering via this platform at «Course registration» )
Discount conditions: Dieser Rabatt für Swisscom Mitarbeitende ist: - Nur bei Einmalzahlungen an die Weiterbildung WBA spätestens 10 Tage vor Kursbeginn abziehbar. - Muss bei der Weiterbildung WBA eingelöst werden, sofern der Kurs stattfindet. - Der Rabatt ist nicht kumulierbar auf laufende Aktionen und/oder Personen. - Maximal 2 Teilnehmende pro Klasse.
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Egerkingen, Emmenbrücke, Geführter ONLINE-UNTERRICHT, Muri bei Bern, Muttenz, Spiez, St. Gallen, Winterthur, Zürich
Next start date
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
eduQua
Innovative Ausbildungsmethoden
Online-Unterricht
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Address:
Postfach 118, Murifeldweg 19
3000 Bern 16
Marketing & Management Institute MMI Bern
(5.4) Very good 26 26 Ratings (100% )
"Leading"? What does that mean? The most students? Then the MMI is not leading because the number of participants per class is limited so that we can cater to individual needs. On request, this can also be done outside the classroom - free of charge. Together with the lecturers, the participants prepare very intensively for the various examinations (sales specialist, marketing specialist, sales manager, marketing manager, event & marketing assistant with EMK certificate, personnel assistant, HR specialist).

Exams are one thing - practice is another. At the MMI, we don't just focus on the exams. Rather, we want you to take away as much additional know-how as possible for your job. Individual & needs-based support are therefore not just empty words at the MMI. This may be the reason for our above-average success rates. Find out for yourself.
Strengths: Individual, needs-based support outside of lessons; free of charge. Limited class sizes. Very high success rates - often 100%.
Discount for Swisscom employees: 12% (when registering via this platform at «Course registration» )
Region: Bern
Sites: Bern, Bern 16
Next start date
Certifications, Memberships, Qualifications:
Bundesbeiträge
HRSE
Hybrid-Unterricht
Innovative Ausbildungsmethoden
Swiss Marketing
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Schulen mit zertifizierter Bildungsberatung

Questions and answers

Anyone wishing to take the Advanced Federal Professional Examination (AFPE) for the Federal Diploma in Marketing Management must fulfill one of the following requirements:

  • Federal Diploma of Vocational Education and Training of at least three years' duration
  • Diploma from a federally recognized commercial secondary school or Specialized School
  • Maturity certificate

and at least six years of professional experience, including 3 years in a management position in marketing

or

  • Federal diploma in marketing or in a related industry
  • Advanced Federal Professional Examination (AFPE) diploma
  • Diploma from a College of Higher Education
  • Diploma from a University of Applied Sciences

and at least three years of professional experience in a management position in marketing

After the marketing management training, the following advanced courses are recommended:

  • Postgraduate degree NDS HF (higher technical college) in Marketing Excellence, Digital Marketing Manager, Online Marketing Manager or Marketing and Sales Management
  • With a vocational baccalaureate or "sur dossier": Bachelor's degree at a university of applied sciences in business administration with a specialization in marketing
  • Postgraduate studies at a university of applied sciences: MAS in Communication Management, MAS in Corporate Communications Management or EMBA in Business Administration - Communication Management

A survey of prospective students on the Ausbildung-Weiterbildung.ch platform reveals the reasons for requesting detailed information from schools. These are the three facts for the Marketing Manager course:

  • 59% choose schools for inquiries after reading online reviews
  • 33% asked schools for a recommendation
  • 8 % already knew the schools before the inquiry

According to the free text answer option, the "location" is also a criterion for triggering a school inquiry for the marketing manager training.

After completing the diploma course in marketing management, you can take on the following responsibilities:

  • Marketing strategy
  • Marketing planning
  • Achievement of marketing goals
  • Personnel management in the marketing department
  • Marketing budget
  • Coordination of marketing activities with activities from other areas of the company

At most schools, continuing education, further training in marketing management with a federal diploma is completed in two semesters while working. However, to be on the safe side, ask the provider about the duration of the continuing, further training.

The results of a survey conducted by the education portal Ausbildung-Weiterbildung.ch show the reasons for the interest in continuing education for marketing managers:

  • 61 % of respondents still compare the course with their own needs
  • 31 % shows interest based on a recommendation
  • 8 % are interested in further training because it is explicitly required in job advertisements

Anyone who obtains a Swiss educational qualification from the professional association Swiss Marketing (SMC) as a marketing manager from February 2021 will receive a European certificate. Earlier professional qualifications can also be retroactively certified according to the European standard - at least 10 years back. As an official certification partner of EMC (European Marketing Confederation), the SMC awards marketing managers with a federal diploma an additional diploma as a marketing director, the Master's degree with international recognition. This makes the degree in marketing management internationally comparable, understandable and recognized.

The Advanced Federal Professional Examination (AFPE) comprises 6 examination parts:

  • a written exam on questions from marketing and sales (6 hours)
  • two written integrative case studies (4 hours each)
  • an oral examination on selected critical situations (30 min.)
  • An oral presentation, which can be prepared during 30 minutes (20 minutes)
  • One technical discussion (30 min.)

The written examinations take place over two consecutive days. The oral examinations take place on one day, approximately two months later.

Admission to the Advanced Federal Professional Examination (AFPE) does not require candidates to have previously passed a marketing management training module, meaning that attending a preparatory course is not mandatory. However, candidates without comprehensive professional preparation have little chance of passing the exam, so a marketing management course is highly recommended.

As Head of Marketing, you should fulfill the following personal requirements:

  • analytical skills
  • marketing-oriented thinking
  • Good knowledge of business administration
  • Communication skills
  • Good foreign language skills

The marketing manager's role is to manage the marketing department of a company, agency or organization. They are responsible for drawing up marketing plans and coordinating the relevant activities between the individual departments. They report to the management on the success of the individual marketing measures and make any necessary changes and adjustments following in-depth analysis. As marketing managers with a federal diploma, these specialists are responsible for the distribution of the marketing budget as well as for personnel management in the department.

You can achieve the following by training to become a federally certified marketing manager:

  • Taking responsibility for marketing and sales
  • Become a member of management or be self-employed in the communications and advertising industry
  • Develop, implement and monitor marketing strategy for the company
  • Management and coordination of the executive divisions within the scope of operative marketing
  • design and successfully implement responsible and realistic solutions in the area of marketing/sales
  • Mastering marketing method skills
  • Optimal preparation for Advanced Federal Professional Examination (AFPE) in Marketing Management through targeted exam training
  • Degree as a federally certified marketing manager
  • Further training opportunities at higher technical colleges and universities of applied sciences as well as at postgraduate level

Tips, tests and information on "Marketing Manager with Federal Diploma / Marketing Manager with Federal Diploma (HFP)"

Is marketing really my vocation?
» Test your vocation here
How well known is the qualification "Marketing Manager with Federal Diploma" among potential employers?
» Awareness and image
What do marketing managers earn? What salary increase can I expect after completing the course?
» Wage information, wage calculator
What can graduates do after completing the course? What will I gain from the course?
» Skills and perspectives
What experiences have previous participants had with the course?
» Evaluation of training / experience
Am I admitted? Will I graduate? How long does the training take?
» Marketing manager self-test
How does a head teacher assess the course?
» Report on the experience of the WBA Head of School
What are the advantages of the "Marketing Manager (HFP)" course?
» 10 advantages
What are the possible disadvantages of the training?
» 4 Disadvantages
List of professions in the field of marketing
» Compendium / Educational Guide Marketing, Sales, Communication
How can I finance my continuing education? How can I benefit from federal subject funding?
» SERI Federal contributions for continuing education for professional examinations and higher professional examinations
What is required in the marketing manager job? How are the activities divided up?
» Information from job advertisements

Infographic "Marketing management training and further education"

Find the right educational level and qualification immediately with Ausbildung-Weiterbildung.ch!

Do you know your options for training or further education to become a marketing manager? We will show you where you stand in the Swiss education system and what higher levels and qualifications are available.

Download infographic immediately free of charge

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Experiences, evaluations and opinions on training / further education

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Preview of the video «Eidg. dipl. Marketingleiter / Marketingleiterin - Informationen zur Weiterbildung»
Preview of the video «Marketingleiter / Marketingleiterin (HFP)»
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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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