Marketing Manager (AFPE) (Region Zentralschweiz):
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The most important facts in brief
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Questions and answers
Why do people ask schools for detailed information about the Marketing Manager training program?
A survey of prospective students on the Ausbildung-Weiterbildung.ch platform reveals the reasons for requesting detailed information from schools. These are the three facts for the Marketing Manager course:
- 59% choose schools for inquiries after reading online reviews
- 33% asked schools for a recommendation
- 8 % already knew the schools before the inquiry
According to the free text answer option, the "location" is also a criterion for triggering a school inquiry for the marketing manager training.
How is the AFPE for marketing managers structured?
The Advanced Federal Professional Examination (AFPE) comprises 6 examination parts:
- a written exam on questions from marketing and sales (6 hours)
- two written integrative case studies (4 hours each)
- an oral examination on selected critical situations (30 min.)
- An oral presentation, which can be prepared during 30 minutes (20 minutes)
- One technical discussion (30 min.)
The written examinations take place over two consecutive days. The oral examinations take place on one day, approximately two months later.
What further training is available after the marketing management training?
After the marketing management training, the following advanced courses are recommended:
- Postgraduate degree NDS HF (higher technical college) in Marketing Excellence, Digital Marketing Manager, Online Marketing Manager or Marketing and Sales Management
- With a vocational baccalaureate or "sur dossier": Bachelor's degree at a university of applied sciences in business administration with a specialization in marketing
- Postgraduate studies at a university of applied sciences: MAS in Communication Management, MAS in Corporate Communications Management or EMBA in Business Administration - Communication Management
Is there international recognition for marketing managers with a federal diploma?
Anyone who obtains a Swiss educational qualification from the professional association Swiss Marketing (SMC) as a marketing manager from February 2021 will receive a European certificate. Earlier professional qualifications can also be retroactively certified according to the European standard - at least 10 years back. As an official certification partner of EMC (European Marketing Confederation), the SMC awards marketing managers with a federal diploma an additional diploma as a marketing director, the Master's degree with international recognition. This makes the degree in marketing management internationally comparable, understandable and recognized.
Tips, tests and information on "Marketing Manager with Advanced Federal Diploma of Higher Education (Achtung: English equiv. Diploma HF!)"
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