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Dufourstrasse 40a
9000 St. Gallen
University of St. Gallen HSG / Institute for Marketing and Customer Insight
Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.
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Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.
Experiences of Swisscom employees about this course and this school. » More info…
Region: Ostschweiz
Sites: St. Gallen
Next start date
St. Gallen
9/2/2025
Certifications, Memberships, Qualifications:
Firmenangebote
AACSB
AMBA
EQUIS
swissuniversities
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With a Key Account Management certificate, you can, for example, attend the following further training courses:

  • Professional examination for sales specialist with federal certificate
  • Higher professional examination for key account manager with federal diploma or sales manager specializing in key account management with federal diploma
  • Postgraduate studies at a university of applied sciences, e.g. CAS Key Account Management or MAS Sales Excellence

The learning content of a key account management course is:

  • Core aspects of sales management (aspects, effects and systematics)
  • Leadership (leading people and projects successfully)
  • Sales techniques/negotiation management (knowing, retaining and winning customers as well as customer communication and correct sales)
  • Performance management (understanding customer needs, defining products and services, putting together individual service packages, communicating added value, demanding services in return)
  • Sales controlling: Effectiveness in marketing and sales (customer selection, customer prioritization, customer processing control)
  • Marketing (B2B, strategic marketing, marketing personalities, successful marketing communication)
  • Project management (analysis, planning, implementation, Eisenhower principle and needs analysis)

Diese Lehrgänge könnten Sie auch interessieren:

CAS Key Account Management (FH) Management (Cert.) Office Management (Cert.) Corporate management (cert.) Product Manager (certified) Category Manager (Certified)

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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