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Marketing is much more than just advertising or social media. Marketing professionals analyze markets, develop strategies, plan campaigns, and ensure that products and services reach the right target audiences. Anyone interested in pursuing continuing education in marketing should therefore consider whether analytical thinking, creativity, and project work align with their own interests. This includes, for example, areas such as market research, advertising, events, promotions, sales campaigns, online marketing, and sales. At its core, marketing is about effectively promoting companies, products, or even individuals. Like any other job, marketing has its ups and downs. That’s why prospective students—such as those interested in the Marketing Specialist program—should consider whether marketing is truly their calling.
Be sure to read theMarketing Education Guide,Advantagesand information fromJob Postings.
Anyone interested in training or continuing education in the field of marketing—and who wants to complete a program such as the Marketing Specialist certification—can use this 15-question self-assessment to get an initial idea of whether marketing is truly their calling or passion. The questions were developed by marketing professionals with many years of experience as marketing assistants, marketing specialists, or marketing managers.
