Pay Raise Upon Completion of the “Marketing Specialist” Training Program
The “Marketing Specialist with Federal Diploma of Higher Education” program provides the knowledge and skills needed to take on a management position in marketing, a public relations department, advertising, direct marketing, digital marketing, or internal sales, among other areas.The Federal Diploma of Higher Education can open the door to more demanding roles and thus also improve salary prospects. While it does not guarantee a specific salary increase, significantly higher salaries are often possible after earning the diploma, depending on the role, industry, and level of responsibility.Some graduates report a pay raise of up to 30%.
Calculate your individual salary opportunities as a marketing specialist with just a few clicks using the federal government's salary calculator. We are happy to provide you with an example of the calculation. Criteria such as industry, region, employer, education, professional experience and age play an important role in the development of your salary. A 30-year-old marketing specialist in continuing, further training earns around CHF 6,709 per month in advertising and market research in the Zurich area. After passing the Federal Professional Examination as a marketing specialist, he takes on specialist tasks and is promoted to a higher salary group. This increases his salary to CHF 7,385.
Click below on "Salarium - statistical wage calculator" (at source) and then on the "Calculate wages" button:
- Step 1: Enter your region / place of work (e.g. Zurich)
- Step 2: Enter your industry (e.g. 73 Advertising and market research)
- Step 3: Enter "Marketing Specialist" in the tip field for the occupational group
- Step 4: Position in the company - Select "Without management function"
- Step 5: Weekly hours 42
- Step 6: Training: Completed vocational training
- Step 7: Enter your age (e.g. 30 years)
- Step 8: Enter further optional information (if available and desired)
Source: "Federal Statistical Office, FSO"
Note: This sample calculation refers to the data from Salarium (end of 2024). You can find informationhere. A list of other payroll calculator tools is availablehere.
The example salary in our calculation is CHF 6,709. Now go back to the "Education" section and select "Higher Vocational Training / College of Higher Education", which results in a new average salary of CHF 7,385. Then enter "Lower management" under "Position in company", which increases the average salary to CHF 8,081.
Please note: The calculation is intended as an example and is always a rounded figure. As mentioned above, the salary of a marketing specialist depends on various factors and can vary considerably.
Example of a marketing specialist with Federal Diploma of Higher Education: CHF 458,000 more salary until retirement
Marco is 27 years old and, after completing his apprenticeship, worked as a customer service representative for a regional railway company in Central Switzerland. As part of a restructuring two years ago, he was offered the opportunity to transition into a marketing role. Since he had previously shown an interest in local projects such as tourism events and sports event sponsorship, he accepted immediately. His first step was to take a Markom course to learn the essentials. He was then able to transfer to the marketing department and is now gaining his first experience as an assistant to the campaign manager. In addition, he is taking a one-year course to earn the Federal Diploma of Higher Education as a Marketing Specialist, with a particular focus on acquiring knowledge of Google Analytics 4 and CRM. If he passes the Federal Professional Examination next year, he will then be able to take on responsibility for several local projects.
Financial Benefits of Continuing Education for Marketing Specialists
As a marketing specialist, Marco will earn about CHF 1,050 more per month than before, which means he will have at least CHF 458,000 more at his disposal by the time he retires than he would have had if he hadn't pursued continuing education, further training.
If he is also given the opportunity to take on his first management role in the marketing team at age 31, he will earn an additional CHF 447,576 by the time he retires.
And the marketing specialist's salary can still increase significantly, as this theoretical calculation does not take into account any further pay rises, promotions or interest on savings.
Continuing education, further training Marketing Assistant Markom: CHF 1'540
- 5 months part-time
- School fees, documents: CHF 2,300 minus CHF 1,150 federal contribution = CHF 1,150
- Exam fee: CHF 390
- Total training costs: CHF 1'540
Continuing education, further training as a marketing specialist: CHF 7,100
- 15 months part-time
- School fees, documents: CHF 9,200 minus CHF 4,600 federal contribution = CHF 4,600
- Federal examination fee: CHF 2,500
- Total training costs: CHF 7'100
Difference in salary and return calculation: CHF 457,560
- Difference in salary between the position as a commercial clerk (public transport) and the position as a marketing specialist: CHF 1,050 per month = CHF 12,600 per year
- He recoups the total training costs of CHF 8,640 (CHF 1,540 + CHF 7,100) with his higher salary as a marketing specialist in just over 8 months (CHF 8,640 / CHF 1,050 per month = 8.2 months)
- In the remaining 37 years until his retirement (28 to 65), this additional income will add up to CHF 466,200 (37 x CHF 12,600 = CHF 466,200)
- If the training costs are deducted from this additional income, an additional sum of around CHF 457,560 remains at his disposal(CHF 466'200 - CHF 8'640 = CHF 457'560)
The training costs correspond to an average of the courses offered in German-speaking Switzerland.
Wages were calculated in the federal wage calculator www.salarium.ch with the following settings:
Salary with KV qualification before Federal Professional Examination: CHF 5,543
- Region: Central Switzerland
- Industry sector: 49 Land transportation, transportation in pipelines
- Occupational group: 41 General office and secretarial staff
- Position in the company: Level 5 without management function
- Hours per week: 42 hours
- Education: Completed vocational training
- Age: 27 years
- Years of service: not specified
- Company size: 50 and more employees
- 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
- Special payments: no
- Monthly / hourly wage: Monthly wage
- Result:Central value (median) ofCHF 5'543
Salary after the Federal Professional Examination in Marketing: CHF 6,593
- Region: Central Switzerland
- Industry sector: 49 Land transportation, transportation in pipelines
- Occupational group: 24 Business economists and comparable academic professions
- Position in the company: Level 5 without management function
- Hours per week: 42 hours
- Education: Higher vocational training, College of Higher Education
- Age: 28 years
- Years of service: not specified
- Company size: 50 and more employees
- 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
- Special payments: no
- Monthly / hourly wage: Monthly wage
- Result: Central value (median) of CHF 6,593
Calculations after transportation: CHF 7'690
- Region: Central Switzerland
- Industry sector: 49 Land transportation, transportation in pipelines
- Occupational group: 24 Business economists and comparable academic professions
- Position in the company: Level 3+4 Lower management
- Hours per week: 42 hours
- Education: Higher vocational training, College of Higher Education
- Age: 31 years
- Years of service: not specified
- Company size: 50 and more employees
- 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
- Special payments: no
- Monthly / hourly wage: Monthly wage
- Result: median salary of CHF 7,690 as a marketing specialist
(All figures as at October 2022)
Find an educational institute that offers the Marketing Specialist course here:
