Marketing Manager experience report: Head of School Rolf Schmalz shows the career opportunities, earning potential, career opportunities and further development options after the training with a federal diploma.
Who are you and what is your professional background?
My name is Rolf Schmalz. I have attended several training courses and continuing education, further training in business administration and have professional experience in the service and capital goods sectors. Today I run the school Art of Formation / continuing education, further training WBA. We offer online education supplemented with small classroom lessons at locations in Zurich, Winterthur, Gossau, Bern, Spiez, Emmen and Muttenz.
Who would you recommend the Marketing Manager course to?
The Marketing Manager course with a federal diploma imparts specific knowledge in marketing with strategic thinking coupled with business knowledge. The common marketing tools are also covered. The continuing education, further training in marketing management is suitable for people in management positions who want to head a marketing department. They want to make a name for themselves there and pursue a career in department management.
How do I get this training in marketing management?
Before the Advanced Federal Professional Examination (AFPE) in Marketing Management is possible, the Federal Diploma of Higher Education in Marketing should be completed. This will make it easier to master the diploma level.
What are the classic positions of marketing managers?
Marketing managers with a federal diploma are people who work in large companies (100 to 150 employees) and manage the marketing department. This is because they are very specialized and are desired and sought after there. In SMEs, on the other hand, a specialist certificate is usually sufficient.
What kind of people are suitable for a marketing management job?
People who work in marketing should be open-minded and good observers. This enables them to recognize how things change - customer needs, for example. The ability to move and motivate a team is also important for the marketing manager. In management, it is simply a "people business".
What content is taught on the Marketing Manager training course?
The content of the Marketing Manager training course is as follows:
- Marketing-specific areas: Market performance design, market development, demand generation and marketing management
- Strategic areas such as market, environment and trend analysis, strategies, concepts and business plans for all marketing and management topics as well as other management tasks
How are the lessons structured?
As with all other diploma courses, specialist knowledge is first built up in the individual areas and then the various fields of activity are linked together. The marketing managers learn how the theory works in practice through practical examples. The final phase is the examination training for the federal diploma examination.
What does the Marketing Manager training course cost?
The Marketing Manager diploma course costs approximately CHF 15,000 excluding additional costs other than the federal examination fee. Half of this is reimbursed in the form of federal subsidies if the Advanced Federal Professional Examination (AFPE) is passed.
What makes the continuing education, further training WBA training locations particularly interesting?
Continuing education, further training WBA has a modern training system in which two thirds of all marketing manager training lessons take place online. This largely eliminates the need to travel to schools. We have small classes of max. 15 people. The exam training then takes place at seven locations in German-speaking Switzerland in face-to-face classes. These are Zurich, Winterthur, Gossau, Bern, Spiez, Emmen and Muttenz. Thanks to this efficient learning system, we always achieve very good success rates in the federal examinations.
Why should students opt for continuing education, further training WBA?
I can only recommend the WBA continuing education, further training program to all students who are serious about becoming a marketing manager. We offer good courses with many advantages that students appreciate. A complete price including learning materials, learning guarantee, lecturers with many years of experience in adult education and small classes.
How does the Marketing Manager exam work?
The Marketing Manager examinations are conducted nationally. First, a written part must be completed over three days at the federal examination. One or two months later, there is also an oral part in the form of presentations, technical discussions and working on critical cases.
What are the earning opportunities in marketing management?
Depending on industry-specific training and requirements, a marketing manager can also earn very well - between CHF 180,000 and 200,000. However, this requires a great deal of experience in marketing management and sought-after qualifications.
