Wage increase after completion of the "Marketing Manager" course
The Federal Diploma in Marketing Management often enables you to take on a management function or a higher management position within a larger company. This is also reflected in the salary development. The vast majority of participants in the Marketing Manager coursereceive up to 30% more pay in the first two years after completing their continuing education, further training.
Important criteria for determining wages
Calculate your salary opportunities with continuing education, further training as a marketing manager easily with the federal government's salary calculator. In individual cases, the development of the salary depends on other criteria such as industry, region, company, previous education, professional experience and age of the applicant.
We are happy to provide you with an example to make the calculation easier.
Click on "Salarium - statistical wage calculator" under Source and then on the "Calculate wages" button:
- Step 1: Enter your region / place of work (e.g. Zurich)
- Step 2: Enter your industry (e.g. 73 Advertising and market research)
- Step 3: Occupational group - enter "Marketing Manager" or "Marketing Manager" in the search window
- Step 4: Position in the company - select "Lower management"
- Step 5: Weekly hours 42
- Step 6: Training: Higher vocational training
- Step 7: Enter your age (e.g. 30 years)
- Step 8: Enter further optional information (if available and desired)
(Source: "Federal Statistical Office, FSO")
Note: This sample calculation refers to the data from Salarium (end of 2024). You can find informationhere. A list of other payroll calculator tools is availablehere.
The example salary in our calculation is CHF 9,978. After successfully completing the "Marketing Manager" course, many graduates take up a higher management position with their employer or become self-employed. This is also reflected in their salary. If you select "Upper and middle management" in step 4 (position in the company), the new average salary is CHF 11,843.
Note: The calculation is intended as an example and is always a rounded figure. As mentioned above, the marketing manager's salary depends on various factors and sometimes varies greatly.
Example of a marketing manager with a federal diploma: CHF 816,000 more salary until retirement
Nicole grew up in Lausanne and initially trained as a printer in her family's business. She then went on to study polygraphy at the College of Higher Education and became head of prepress. Since then, she has continuously built up the business with digital printing and online services and today her family business is one of the leading providers of print-on-demand solutions in her region.
A year ago, exactly on her 32nd birthday, she was offered the position of Head of Print and Online Marketing by a global provider of document management, print and online solutions. She accepted the offer immediately, but on the condition that she could complete continuing education, further training as a marketing manager. She has been attending the part-time courses for six months now and is looking forward to getting off to a flying start in her new job after passing the Advanced Federal Professional Examination (AFPE) as a certified marketing manager.
Financial benefits of continuing education, further training as a marketing manager
As Head of Marketing, Nicole earns CHF 2,089 more per month than before. By the time she retires, she will be able to earn a total of CHF 816,000 more than if she had remained head of prepress at her family business.
As a member of the Executive Board, there will then be additional income in the form of bonuses, etc.
The salary may increase even further, as this theoretical calculation does not take into account any further salary increases, promotions or interest on savings.
Continuing education, further training for marketing managers: CHF 10,900
- 12 months part-time
- School fees, documents: CHF 15,000 minus CHF 7,500 federal contribution = CHF 7,500
- Federal examination fee: CHF 3,400
- Total training costs: CHF 10'900
Financial benefit: CHF 816'000
- Difference in salary between the job as a polygraphy technician and the job as a marketing manager: CHF 2,089 per month = CHF 25,068 per year
- She amortized the training costs for the Advanced Federal Professional Examination (AFPE) in just over 5 months (CHF 10,900: CHF 2,089 per month = 5.2 months)
- In the remaining 33 years until their retirement (32 to 65), their additional income will total CHF 827,244 (33 x CHF 25,068)
- If you deduct all the training costs from this, you are left with an additional CHF 816,000 at your disposal(CHF 827'244 - CHF 10'900 = CHF 816'344)
The training costs correspond to an average of the courses offered in German-speaking Switzerland.
The wages were calculated in the federal wage calculatorwww.salarium.chwith the following settings:
Wage as a technician CHE Polygraphybefore training to become a marketing managerAFPE: CHF 6'185
- Region: Lake Geneva
- Sector: 18 Manufacture of printed matter
- Occupational group: 25 Academic and compar. Professionals in information and communication technology
- Position in the company: 3+4 lower management
- Hours per week: 42 hours
- Education: Higher vocational training
- Age: 32 years
- Years of service: not specified
- Company size: Companies with fewer than 20 employees
- 12/13 monthly salary: 12 monthly salary
- Special payments: no
- Monthly / hourly wage: Monthly wage
- ResultCentral value (median) ofCHF 6'185
WagesAfter the Advanced Federal Professional Examination (AFPE) for Marketing ManagerCHF 8'274
- Region: Lake Geneva
- Sector: 18 Manufacture of printed matter
- Professional group: 11-14 managers
- Position in the company: 1+2 upper and middle management
- Hours per week: 42 hours
- Education: Higher vocational training, College of Higher Education
- Age: 34 years
- Years of service: not specified
- Company size: 20-49 employees
- 12/13 monthly salary: 12 monthly salary
- Special payments: no
- Monthly / hourly wage: Monthly wage
- ResultCentral value (median) ofCHF 8'274
(All figures as at November 2022)
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