Moana Münch, prospective Marketing Manager HF at the MBSZ Marketing & Business School Zurich

Moana Münch: From the hotel industry to marketing

Moana Münch

Moana Münch's educational and professional career is somewhat different to what we are used to. Born in Germany, she did not go to a conventional secondary school, but decided to attend a private school in nearby Bregenz at the age of 14. Not an ordinary one, but one where she received both a university entrance qualification and a professional qualification.

For 5 years, she attended the "Höhere Lehranstalt für wirtschaftliche Berufe" (HLW) with a focus on tourism professions and tourism, took part in English-language leadership training, obtained the Young Sommelier Austria certificate, learned business English up to language level C1, business French up to B2 and 10-finger writing, received comprehensive commercial and business training and learned networked learning. As a compulsory internship, Münch went to Malta for 3 months at the Radisson Blu Resort & Spa Golden Sands and worked as an office administrator, waitress and receptionist for various employers alongside her training.

In 2017, Moana Münch graduated from high school and qualified as a chef, hotel and catering assistant, nutritionist, office administrator, wholesale clerk, restaurant specialist and canteen kitchen manager!

After this time, she went to her parents' business, the Landhotel Adler in Sigmarszell near Lindau, to St. Moritz and for a one-month summer course at the Hotelschool The Hague in the Netherlands, until she began her training as a qualified marketing manager HF at the MBSZ Zurich in April 2019.

By training to become a qualified marketing manager HF, the now 21-year-old can live out her creative side and now also take over the complete marketing of her mother's hotel independently. She benefits greatly from the content taught in class and finds the psychology behind marketing strategies particularly fascinating. She would like to gain further practical experience in a modern company and possibly even incorporate her extensive gastronomy and hotel qualifications. She is therefore actively researching suitable job opportunities in the supply and service industry for hotels and restaurants.

Contact information:
Moana Münch, moana.m24 at@googlemail.com