With online marketing or digital marketing, companies are active with their marketing measures where customers are - namely in the digital sphere. Today's customers use their smartphones to go online anywhere and at any time and are often on the move digitally. Companies have a wide range of marketing opportunities online. The goals for digital marketing must be formulated SMART:

• S = specific (clear and precise)
• M = measurable (define KPIs)
• A = acceptable or achievable within a predefined period of time
• R = realizable through available resources
• T = scheduled = can be realized within the defined period

With digital marketing, target groups can be reached precisely with specific advertising messages and offers. Marketing on digital channels along the customer journey enables precise monitoring and cost control (almost in real time). This also allows online marketing measures to be continuously optimized. In online marketing, the channels and measures must be coordinated in such a way that the target group is reached via as many contact points as possible along the customer journey in order to positively influence the customer experience.

The relevant specialist knowledge can be acquired through continuing education, further training in online marketing. The options range from a simple online marketing seminar or online marketing course to Advanced Federal Professional Examination (AFPE) in Web Project Management, postgraduate courses at a College of Higher Education, University of Applied Sciences or a Bachelor of Business Administration with a specialization in Digital Marketing.

Depending on the size and focus of the marketing schools, you can take advantage of a wide range of courses covering all areas of marketing. Depending on your previous education, however, you may be eligible for other educational opportunities, such as a certificate course, Advanced Federal Professional Examination (AFPE), College of Higher Education or even a degree from a university. Within the sub-sectors of marketing, you will find attractive offers from first-class schools and seminar providers for a wide range of educational and professional requirements.

• Customer Relationship Management (CRM)
• Direct marketing
• Event marketing/live communication/sponsoring
• Online marketing / e-commerce
• Overall marketing / marketing management
• Marketing communication
• Product Management
• Public Relations / Corporate Communications

There is a wide range of training and continuing education, further training courses in marketing aimed at marketing professionals who wish to further their education in this field, be it with a Federal Professional Examination (FPE), Advanced Federal Professional Examination (AFPE) or a diploma from a College of Higher Education (CHE), University of Applied Sciences (UAS) or university. But of course you can also train at a marketing school if you have no previous experience in marketing, sales or communication and are looking to enter these sectors. In this case, almost every school offers certificate courses, for example in preparation for the MarKom certificate exam, which is a good basis for all other federally recognized continuing education, further training. As of 2019, passing the MarKom exam is no longer mandatory for continuing education, further training as a marketing specialist, PR specialist, communication planner, sales specialist and copywriter with a federal certificate.

However, people who simply want to gain an insight into marketing or would like to be trained on a very specific topic can of course also attend a seminar at a marketing school. Such seminars or courses can be on topics such as web analytics or search engine marketing, social media marketing or conversion rate optimization. You can find out about their current course offerings directly from the schools.

Seminars for internet marketing can serve as basic training and give you an initial overview of the possibilities and methods or train you specifically in individual aspects of online marketing, for example exclusively on Google Analytics and Google Adwords, social media, email marketing, search engine optimization (SEO) or affiliate marketing. Depending on the course chosen, training and continuing education, further training in marketing or online marketing can therefore be extremely interesting and profitable for all target groups and cover very different topics within internet marketing. Therefore, please ask the individual providers of marketing courses to send you the current documentation for online marketing training courses and look specifically at which courses will take you the furthest professionally or interest you the most privately.

You can complete a marketing course in many different ways. For example, you have the opportunity to deepen your existing specialist knowledge in a seminar or gain a brief insight into a specific sub-area. For your participation in this course, you will receive aCertificateof the relevant training provider. This can be, for example, a certificate course to become an event assistant, a product manager or a preparatory course for the MarKom certificate examination.