Online Marketing / Digital Marketing (Cert.)  (Pfäffikon SZ):
1 Provider - 1 Training locations

An online marketing career can lead to a variety of tasks in companies, agencies or in e-commerce. Those who aspire to an online marketing career often deal with digital campaigns, customer acquisition and the analysis of marketing measures. Possible fields of activity are:

• Search engine marketing
• Social Media Management
• Content Marketing
• Performance Marketing

With increasing experience, specialist or management tasks can also be taken on. Find out now about suitable continuing education, further training and career paths.

Continuing education, further training in online marketing teaches you how to plan, implement and optimize digital marketing measures. In the field of online marketing, you will learn how companies can reach their target groups via various digital channels. Typical topics include

• Search engine optimization (SEO)
• Search engine advertising (SEA)
• Social Media Marketing
• Content marketing and email marketing

The content combines strategic principles with practical applications. Find out now about suitable courses and further training opportunities.

An online marketing manager plans, coordinates and analyzes digital marketing activities. As an online marketing manager, you will often work on developing campaigns and optimizing a company's digital visibility. Typical tasks include:

• Planning online campaigns
• Support for digital channels
• Analysis of marketing data
• Coordination of external and internal partners

This role requires both strategic and analytical skills. Find out now about possible training and continuing education, further training.

A digital marketing certificate confirms knowledge in the most important areas of digital marketing. With a digital marketing certificate, you can document your skills and expand your specialist knowledge in a targeted manner. Common topics include:

• Digital marketing strategies
• Social media and content marketing
• Search engine marketing
• Analysis and success control of campaigns

The qualification is suitable for specialists in marketing, communication or sales. Find out now about the content and certificate courses.

Digital marketing management encompasses the planning, control and further development of digital marketing activities. In digital marketing management, different channels and measures are coordinated in order to achieve marketing goals efficiently. Typical areas of responsibility are

• Development of digital strategies
• Campaign planning and control
• Budget and resource planning
• Analysis of key figures and results

The subject area is becoming increasingly important in companies in all sectors. Find out now about suitable continuing education, further training and qualifications.

Digital marketing enables companies to address their target groups in a targeted manner via digital channels. Digital marketing allows advertising measures to be made measurable and continuously optimized. The most important tools include

• Search engine marketing
• Social Media Marketing
• E-mail marketing
• Content Marketing

Digital channels are a central component of many marketing strategies today. Find out now about the opportunities for continuing education, further training in digital marketing.