Linda, deine Weiterbildungsfinderin
The PR specialist (formerly PR assistant) training course has been around for over 30 years. The sponsor of the examination, the Swiss Public Relations Association SPRV (pr suisse), is correspondingly well networked. The exact job title is less well known among employers outside of PR and communications agencies. Job advertisements often tend to look for professional experience in PR, corporate communications and public relations.
However, the professional title or professional examination for public relations specialists has gained in importance in recent years. It increasingly meets the need to prove and legitimize the knowledge gained in professional practice on a professional-educational basis and benefits from the generally very good image of federal certificates on the job market.
PR specialists have a great responsibility. In compliance with internal and industry-specific guidelines, they promote the level of awareness and reputation of a company or organization and thus have a significant influence on the achievement of success goals. Professional public relations is becoming increasingly important in the age of digitalization and the increasing loss of information sovereignty due to social media. Employers and clients therefore want to be on the safe side with proven experts.
