Continuing education, further training in marketing and sales provides a practical and broad-based foundation for entry into the marketing and sales environment. The content taught may vary slightly depending on the provider, but typically includes the following topics:

• Marketing basics: Introduction to strategic and operational marketing, market analysis, target group identification and marketing planning.
• Project management: Methods for planning, implementing and controlling projects in marketing and sales.
• Marketing and corporate communications: development of a uniform brand image, communication strategies and public relations.
• Sales and distribution: sales strategies, sales channels, sales psychology and customer relationship management.
• Product and pricing design: development of products and services, pricing strategies and positioning on the market.
• Communication and presentation techniques: confident appearance, convincing presentations and professional conversation skills.
• Self-management and methodological skills: efficient time planning, independent work and application of proven work techniques.

These subjects prepare students specifically for activities in operational marketing, sales and related areas. They are particularly suitable for people who are looking for a sound commercial continuing education, further training with a focus on marketing and sales.

Please note: The exact content may vary depending on the school or provider. It is therefore advisable to enquire about the specific course content directly with the respective school.

Use our contact form to forward your question directly to the desired school - quickly and easily.

You should have the following personal requirements for an apprenticeship in Marketing and Sales:

• Good knowledge in the respective field
• Good written and oral communication skills
• Careful way of working
• Foreign language skills
• Independence

A survey of those interested in training on the platform revealed the following results for the currently desired form of teaching for the Marketing Sales Specialist course:

• 32 percent would like face-to-face teaching at local schools
• 26 percent would like hybrid lessons (on site and online at the same time)
• 25 percent prefer online lessons from all participants
• 17 percent have no preference regarding a form of teaching

Compared to the previous year, face-to-face teaching for the Marketing Sales Specialist course has lost 5 percent of its popularity. In contrast, the desire for hybrid teaching has risen by 3 percent. 1 percent more would like online lessons and 1 percent more currently have no preference.

The further education course "Marketing and Sales Assistant" is particularly suitable for people who already have tasks in customer service, marketing, sales or advertising, who work in the retail trade, in back office or field sales or for assistants to product managers, sales managers, key account managers, marketing managers or business managers. Further training to become an assistant in marketing and sales may also be suitable for people who wish to acquire in-depth knowledge in these areas, who wish to (re-)enter this professional field and who are looking for a new challenge.

The following social media channels are important for finding and choosing the right marketing and sales training officer:

• 27 % Google reviews
• 25 % Other incl. Pinterest, TikTok and Snapchat
• 18 % LinkedIn
• 13 % Instagram
• 12 % Facebook
• 6 % YouTube
• 4 % Xing

26% find social media unimportant for their choice of education and school.

Depending on the educational institution, continuing education, further training in marketing and sales takes between 1 semester and 1 year (2 semesters). The continuing education, further training is offered on a part-time basis. Please contact your chosen educational institution to find out about the type and duration of continuing education, further training.

Anyone who completes the Edupool Marketing and Sales Specialist course receives an edupool.ch certificate. Edupool is the association of commercial further education centers of public commercial schools (KV). If you choose the VSH option, you are opting for the association of commercial further education centers of private commercial schools. Neither the Marketing and Sales Clerk Edupool nor VSH leads to a federally recognized and protected qualification. They are courses created by the commercial schools on their own initiative to close a gap in the education system. Both diplomas are recognized throughout Switzerland and are valued by employers. They are the ideal preparation for transferring to the examination preparation for marketing or sales specialists with a federal certificate. Thanks to the edupool.ch diploma or VSH qualification, training at this level is generally shortened by one semester - in contrast to school diplomas or certificates.

As a rule, participants in continuing education, further training in marketing and sales are expected to have previous commercial knowledge and at least two years of general work experience. Good German language skills at level C1 or higher are also required. Ask the training provider about the specific requirements.

The Marketing and Sales Clerk tasks are:

• work independently on a defined task dossier
• Marketing and sales managers assist
• Provide basics
• Dealing with correspondence
• take care of the filing and quotation system
• Collaboration on sales concepts and marketing campaigns

According to salary-specific comparison portals, the annual salary for marketing and sales clerks is between CHF 57,500 and CHF 76,000. This means that the monthly salary for marketing and sales clerks is between CHF 4,400 and CHF 5,900, so you can expect an average monthly salary of just over CHF 5,000 - at least if you can confirm your skills with a degree in marketing and sales.

There are different types of further training in this area that enable marketing and sales clerk jobs. On the one hand, courses are offered that only award an internal school certificate. On the other hand, there are also further training courses that are supported by professional associations, such as edupool.ch. For example, there are courses to become a qualified marketing and sales assistant with an internal school certificate as well as an edupool.ch marketing and sales administrator or edupool.ch marketing and sales administrator.

Depending on the school and the chosen exam (internal exam or external edupool exam), the costs for the Marketing Sales Specialist training range between CHF 2,000 and CHF 4,000. Ask the providers about the actual costs including teaching materials, examinations and other costs incurred.