The social media influencer course is very wide-ranging and provides participants with extensive knowledge in the areas of writing, copywriting and editing, photography and image processing, shooting, editing and sound recording of web videos as well as content marketing. Digital storytelling, digital publishing and language in digital media are also covered, as are the basics of marketing and influencer marketing. Psychological foundations for persuasion and influencing are also taught, as well as personal branding with camera training, presentation training and speech training. In addition, knowledge of media law and publishing management is taught and specializations in specialist journalism, fashion influencer marketing, luxury influencer marketing and fitness & food influencer marketing are offered.

An influencer on social media is a person who achieves a high reach through their activities on social networks. By uploading self-produced content, they provide insights into their lives and usually incorporate sponsored advertising content and product placements into their everyday stories.

The following skills can be achieved with continuing education, further training in social media:

• Graduates know and understand the possible applications and challenges of social media marketing.
• You know how to plan, design and implement relevant social media activities.
• You know the most important activities and instruments of social media management.

Training to become a social media influencer takes different lengths of time depending on the provider and scope. Usually one to two semesters - unless it is a specific short seminar. Ask the providers about the options.

A social media influencer agency supports companies in selecting the best influencers for their own brand. Any user who has built up a significant reach on one or more social networks can have a major influence on their audience. This leads to good product and brand marketing.

A possible alternative social media training is, for example:

• Communication UAS specialization in Organizational Communication
• Marketing Manager CHE
• Marketing specialist FPE

For many training providers, social media is an integral part of these courses.

If you want to become a social media influencer, you should consider the following:

• Find your own niche
• Define social media platforms of choice
• Define content strategy
• Post content regularly
• Interact with the target group
• Stay in contact with other influencers
• Cooperation with marketing and companies
• Keeping an eye on trends

The following personal requirements are necessary for social media manager training:

• Marketing-oriented thinking
• Business management knowledge
• Organizational and planning talent
• A feel for shapes, colors and fonts
• Fluency in written expression
• Flair for communication

Social media influencers also need these personal skills.

Social media teams have the following classic roles:

• Social Media Manager
• Social media editor
• Content creator
• Community Manager
• Performance Marketing Manager
• Influencer Marketing Manager
• Social Media Analysts

There is also special social media marketing training for some roles.

The following activities are possible after the social media management training:

• Strategic issues and day-to-day operations
  • Selection of suitable social media platform(s)
  • Brand management in social media

• Managing day-to-day operations
  • Create content (Content Creation)
  • Image/video production
  • Writing texts

You can expect to pay around CHF 5,000 for the Social Media Influencer training, but this can also be paid in installments.

The Social Media Influencer diploma course can be completed both as a course with face-to-face teaching and as a distance learning course in social distance learning, although it is also possible to attend face-to-face classes at any time. These take place in Zurich, Lucerne and Bern. There are also study visits to Davos, Monaco, Milan and Berlin.