CAS Strategic Communication Management (FH)  (Region Ostschweiz):
1 Provider

A certificate course at a University of Applied Sciences does not conclude with a federally recognized degree, but with a Certificate of Advanced Studies CAS. However, as the CAS is awarded ECTS credit points, the credits earned are recognized both nationally and internationally.

Communication managers shape and control communication within the company. Their know-how in strategic communication management enables communication managers to design communication in specific situations and align it with the image, identity and policy of the company.

The CAS in Communication Management is generally aimed at university graduates with several years of extensive experience in communication, as well as media professionals who are planning to switch to organizational communication.

As each school defines its target groups and admission criteria individually, there may be differences. For detailed information, we recommend contacting the right person directly using our contact form or the "Ask a question" button. Quick, easy and without obligation.

The CAS in Communication Management UAS certificate program is divided into three central areas: Theory and methods, classic task areas and specific task areas. The content is taught in a practice-oriented manner and covered in depth over several days. The aim is to develop sound skills for strategic and operational communication management.

The focus of the CAS in Communication Management UAS at a glance:

• Theory and methods: basics of identity-oriented communication management, conceptual methodology and communication in leadership and management processes
• Classic areas of responsibility: Strategic media relations, internal communications, corporate design, sponsoring and public relations
• Specific areas of responsibility: Online communication, social media, public affairs, lobbying, campaigning, crisis communication, change communication and CEO communication
• Evaluation and quality assurance: measurement of communication impact and optimization of processes and results

In summary, the CAS in Communication Management UAS provides comprehensive knowledge for professional communication work in companies, institutions and organizations. The content is both strategically and practically oriented and provides optimal preparation for current and future challenges in the communications environment.

Please note: The specific structure and weighting of the content of the CAS in Communication Management UAS can vary from school to school. For precise information, we recommend that you contact the school offering the course directly. Our contact form can be used to forward specific questions to the desired school.

With a duration of just under four months and 192 lessons, the CAS in Communication Management is worth 15 ECTS credits. However, you should bear in mind that there are also a considerable number of hours of self-study, which take up roughly the same amount of time as the lessons.