A sales seminar usually covers part of a broad spectrum of practical topics. The aim is to strengthen communicative and strategic skills in the sales process. Typical contents include

• Sales and personality development: developing individual strengths to increase persuasiveness.
• Customer acquisition: Strategies for the targeted acquisition of new customers.
• Sales techniques: Methods and tools to sell more successfully.
• Conversation management: Building professional sales conversations - from greeting to closing.
• Psychology in sales: understanding customer behavior and decision-making processes.
• Negotiation management: techniques for fair, goal-oriented and successful negotiations.
• Closing-oriented methods: Sales strategies with a focus on measurable results.
• Closing techniques: Concrete approaches to successfully close the sales process.
• Sales training: Practical exercises for implementing knowledge in everyday life.
• Trade fair training: Preparation for sales talks at trade fairs and events.

This content provides a solid basis for making sales processes more efficient and successful.

Important: The specific content may vary depending on the school or provider. Each educational institution determines its own curriculum.

A contact form is available to find out exactly which topics are covered in the desired seminar. The request can then be forwarded directly to the relevant school.

A sales training seminar is suitable for:

• Sales representative
• Key Account Manager
• Sales representative
• Retail employee
• Specialist trade employee
• Wholesale employee
• Employee in telephone sales or new customer acquisition
• Employee in internal sales
• Employee in customer service, service or repair departments

Maximizing performance in sales is possible thanks to the knowledge acquired in the sales seminar:

• Knowing and applying success factors in sales
• find and implement your own personal success strategy
• Building a targeted customer relationship
• More visits thanks to efficient route planning
• be able to recognize the potential of customers
• Cost estimation per customer and customer categorization
• Different visit frequency of A and C customers
• Recognize your future-oriented customers and seize your opportunity
• Systematically prepare sales talks
• Attracting new customers in the sales area
• effective sales documents
• Effective call follow-up

This is how I learn to make a positive impact at a sales training course:

• Using body language for a likeable appearance
• make a good personal impression on the customer
• Playing out factors for sales success
• correctly interpret the customer's body language and recognize hidden signals
• Exude personality, authenticity and credibility in sales
• Show empathy as a sales strength factor

A sales seminar is usually structured as follows:

• Theory
• Detailed treatment of topics, e.g. with individual or group work:
  • Communication
  • Objection handling
  • Closing techniques
• Practical training to better understand and immediately apply what has been learned (by applying it in front of the group, e.g. through role plays, the other participants can also benefit from it)

The following skills are covered in a sales seminar:

• Sales knowledge
• Communication skills
• Knowledge of customer-oriented sales pitches
• Negotiating skills
• Build a personal success strategy

A sales talks seminar provides practical knowledge on how to conduct successful, structured and goal-oriented sales talks. The focus is on various skills that are built up and trained step by step:

• Conversation structure and preparation: Strategies for systematic planning and goal-oriented structuring of the conversation.
• Confidence building and conversation atmosphere: techniques for creating a positive, friendly atmosphere in dialog with potential customers.
• Recognizing customer needs: Methods for analyzing motives, wishes and decision factors in order to be able to respond individually to conversation partners.
• Product presentation: Communicating benefits and advantages based on identified customer interests.
  Handling objections: Dealing with objections using targeted argumentation techniques.
• Price negotiations: Strategies for confident and at the same time customer-oriented negotiation.
• Closing techniques: Methods to bring the sales process to a successful conclusion.

In summary, a seminar on sales meetings offers sound knowledge and practical methods for conducting customer meetings in a professional and results-oriented manner - from preparation and the course of the meeting through to the successful conclusion.

Important: The specific content may vary depending on the school or educational institution. It is therefore advisable to enquire about the exact topics and focus directly with the desired school. Please use our contact form - the request will be forwarded directly to the relevant school.

Targeted communication can be learned in sales seminars. Aspects of communication as a tool for successful sales are:

• Knowing the rules and methods for successful communication
• Effective and conscious use of the voice
• Expanding conversation skills (achieving goals with words)
• Rhetoric for success through positive formulations and convincing arguments
• Active listening and correct understanding - recognizing signals
• Questioning technique as the basis of a successful sales pitch
• Identify and apply unique selling points
• Presenting the company and its services - briefly, sympathetically, confidently and with verve
• Achieve a conversation with the decision-makers

In times of interchangeable products and globalization, good sales and targeted customer loyalty are all the more important. The opportunity lies in your personality and the way you sell. This is how you can differentiate yourself from others. Because in sales, the combination of what you say and how you say it makes all the difference. In a sales seminar, you will learn what is important.