Marketing Manager (CHE)  (Langenthal):
2 Provider - 2 Training locations

The Marketing Manager CHE training program imparts sound business management and marketing-oriented skills that are in high demand on the Swiss job market. Graduates develop broad specialist knowledge combined with strategic thinking and leadership skills. After completing this continuing education, further training, the following goals and skills, among others, can be achieved in terms of "Marketing Manager competencies":

• Develop a holistic business perspective: Understanding of the economic interrelationships of a company with a clear focus on marketing and corporate management.
• Acting in a target and customer-oriented manner: Promoting systematic, entrepreneurial thinking as a central competence in marketing management.
• Recognize trends and influences in the market: Ability to analyze economic developments and marketing-relevant changes and use them strategically.
• Be responsible for and perform management tasks in marketing departments of SMEs or large companies in operational marketing as well as in business or support processes
• Assume responsibility: Taking on management and coordination tasks in marketing departments of SMEs or large companies - both in the operational area and in business and support processes.
• Actively lead teams: Applying modern leadership methods to manage employees and project teams after completing the training.
• Take on leading functions in projects: Implementation and management of marketing projects with simple to medium complexity.
• Build up broad specialist and management skills: Combination of theoretical knowledge and practice-oriented action for demanding marketing situations.
• Think and act in a process-oriented manner: Applying business-based methods to solve complex tasks in everyday marketing.
• Maintaining communication with stakeholder groups: confident interaction with internal and external partners, customers, suppliers and decision-makers.
• Contributing to corporate goals: Actively shaping the marketing and corporate strategy to achieve overarching corporate goals.
• Obtain a recognized qualification: Obtain the title of Dipl. Marketing Manager CHE, protected by the Vocational Training Act, with national and international recognition of Marketing Manager competencies.
• Use international connection opportunities: Recognition through the European certificates of Swiss Marketing and the European Marketing Confederation (EMC).
• Complete further training: Possibility to embark on further studies, for example an EMBA (Executive Master of Business Administration).

The Marketing Manager CHE course opens up a wide range of career prospects in marketing, promotes personal development and strengthens your position on the job market in the long term.

During continuing education, further training in marketing management CHE, the subjects taught include marketing; sales; IT; business management; quality management; human resources; finance and accounting; research and development; and production, procurement and logistics. Please use our contact form to get in touch directly with the College of Higher Education that interests you and enquire about the detailed and current content of the training in marketing management.

The admission requirements for a Marketing Manager course vary depending on the educational institution. As a rule, the following requirements must be met for admission to a College of Higher Education:

• Federal Diploma of Vocational Education and Training as a merchant, retail specialist or mediamatician

or

• Other Federal VET Diploma and at least two years of relevant professional experience in marketing and/or sales (with a professional activity of at least 80%).

or

• Matura certificate or Specialized School and at least two years of professional experience in marketing or sales (with at least 80% professional activity).

Those who do not meet the admission requirements can be admitted via an entrance examination. Different marketing manager requirements apply for degree programs at universities and Universities of Applied Sciences. For more information, please contact the respective Universities.

After graduating as a marketing manager CHE, graduates usually work in the marketing departments of SMEs or large companies at middle management level. They take on a wide range of marketing tasks, covering both online and offline areas.

• Online marketing skills are taught in the CHE degree program, but not as the sole focus.
• If you want to work specifically as an online marketing manager, you can complete a postgraduate studies in Higher Education in Digital Marketing, which focuses specifically on digital marketing strategies.

CHE studies provide a solid foundation, while specialized roles require additional continuing education, further training.

Good to Know
The Marketing Manager CHE program has a broad scope and is not limited to online marketing. For specialized roles in SEO, SEA, or marketing analytics, continuing education and practical experience may be beneficial.

Conclusion
With an Advanced Federal Diploma of Higher Education (Achtung: Engl. gleich wie eidg. Dipl. HFP), you'll have a solid foundation for a career as an online marketing manager. Additional digital expertise and practical experience are especially important.

After completing the CHE Marketing Manager course, it is possible to specialize, take on management functions or pursue further studies.

The Marketing Manager training CHE provides a solid foundation for various career paths in marketing and management.

Typical further developments after the Marketing Manager training CHE:

• Specialization in digital marketing or communication
• Management positions in marketing
• CAS / DAS / MAS in Marketing or Management
• Change to strategic or advisory functions

Conclusion:
The CHE Marketing Manager course opens up a wide range of career and development opportunities in marketing.

After completing the CHE Marketing Manager course, you will take responsibility for marketing strategies, campaigns and projects.

The CHE Marketing Manager course prepares you for operational and strategic tasks in marketing. You plan and manage marketing activities and contribute to the positioning of a company.

Typical responsibilities:

• Planning and implementation of marketing strategies
• Management of campaigns and projects
• Analysis of markets and target groups
• Budget responsibility in marketing

Conclusion:
Marketing managers take on central tasks in market positioning and corporate communication.

The diploma in Marketing Management (CHE) and a bachelor’s degree from a University of Applied Sciences (UAS) both fall under the continuing education and training / tertiary level of the Swiss Education System. However, they differ in their focus, admission requirements, and opportunities for continuing education and training.

The main differences:

• Marketing Manager (CHE): A practice-oriented degree program at a College of Higher Education with a focus on marketing, business administration, and leadership. The program is typically a three-year part-time program.
• Bachelor's degree from a University of Applied Sciences (UAS): A university program with a stronger focus on academic and methodological aspects. It typically takes three years to complete as a full-time program and comprises 180 ECTS credits.
• Admission: To enroll in a CHE program, you need appropriate prior education and relevant work experience. Different requirements apply for a Bachelor’s degree at a University of Applied Sciences (UAS), such as the Federal Vocational Baccalaureate with appropriate foundational education.
• Continuing education, further training: With an Advanced Federal Diploma of Higher Education (Achtung: Engl. gleich wie eidg. Dipl. HFP), you can enroll in a bachelor’s degree program under certain conditions. A bachelor’s degree generally qualifies you for admission to master’s degree programs.

Good to Know
Since October 2026, graduates of the CHE Marketing Management program have been permitted to use the title “Professional Bachelor.” However, this is not an academic bachelor’s degree and does not automatically qualify graduates for admission to a master’s program.

Conclusion
The Marketing Manager CHE program is particularly well-suited if you want to pursue continuing education, further training that is practice-oriented and can be completed while working. A Bachelor's degree from a University of Applied Sciences (UAS), on the other hand, offers you a more academically oriented higher education.

The Marketing Manager (CHE) course takes three years to complete while working. Marketing specialists or sales specialists with a Federal Diploma of Higher Education can apply for a shortened training period of two years.

The results of our survey of graduates of continuing education, further training in marketing management clearly show that this training is worthwhile in many respects. Many participants report professional and personal development as well as specific career benefits.

We can answer the question "What was the benefit of the last continuing education, further training?" with our survey of graduates (multiple selection possible) and the most frequently mentioned effects were:

• 66% of graduates were able to significantly expand their professional skills.
• 25 % experienced a noticeable increase in their self-confidence in everyday working life.
• 24% stated that they had improved their presentation confidence - an important advantage in presentations or negotiations.
• 23% developed stronger self-management skills and improved their organization in their day-to-day work.
• 16% benefited from a wage increase after completing continuing education, further training.
• 12 % were able to strengthen their teamwork skills in the long term.
• 11% improved their time management through targeted learning and structuring.
• 9% even reported a promotion or expanded responsibilities within the company.

These results show that continuing education, further training in marketing management not only imparts knowledge in the field of marketing, but also specifically promotes self-confidence, presentation skills and career opportunities. Anyone who wants to develop professionally and take on more responsible positions in marketing will benefit from this training in several ways.

With the continuing education, further training Marketing Manager you can expand your skills, gain self-confidence and confidence in your presentation.

As a Certified Marketing Manager (CHE), you will take on challenging technical and managerial responsibilities in marketing. You will develop strategies, coordinate marketing activities, and contribute to the achievement of the company’s goals.

The most important tasks include:

• Develop marketing strategies and marketing concepts
• Conduct market analyses and define target audiences
• Plan, implement, and monitor marketing campaigns
• Creating Marketing Budgets and Analyzing Key Metrics
• Cultivate customer relationships and strengthen customer loyalty
• Coordinate projects and lead employees

Conclusion
As a marketing manager, you combine creativity with strategic thinking and business knowledge. You can take on a wide range of responsibilities in the marketing departments of small and medium-sized businesses and large corporations.

Social media channels are an important information channel for many interested parties when choosing a suitable marketing manager course. They offer authentic insights, reviews from previous participants and the latest content from the schools. A survey has revealed which platforms are consulted particularly frequently:

• 29 %pay attention toGoogle reviews
• 25 %useLinkedInfor orientation
• 20 %inform themselves aboutFacebook
• 18 %followInstagram-channels of the providers
• 11 %view content onYouTubeon
• 7 %drawXingconsult
• 3 %can be accessed viaTikTokinspire
• 3 %usePinterest
• 1 %take into accountSnapchat

At the same time, 29% state that social media did not play a role in their decision. 19% preferred other sources of information.

These figures show that social media is a relevant factor for many, but not for everyone. If you want to find out more about a marketing manager course, you should use social media channels as a supplement to get as comprehensive a picture as possible - for example through testimonials, visual impressions from lessons or tips on current topics.

Important: The importance of social media can vary greatly depending on the school and course. Each educational institution determines for itself how active it is on the various platforms. The best answer to your personal question about choosing the right marketing manager course is therefore provided directly by the respective school. Send your question directly to the desired school - simply use our contact form.

The exam to become a Certified Marketing Manager (CHE) consists of several assessments spread out over the course of the program. The focus is on the practical application of the specialized and leadership skills you have acquired.

The qualification process consists of three parts:

• Demonstration of Competencies: During your studies, you will take written or oral exams, complete case studies, and work on practical assignments. You must demonstrate that you have acquired the competencies required for the first year of study by the end of the third semester.
• Project Work: In a group of two to five people, you will work on a practical assignment. Approximately 100 study hours are allocated for this.
• Thesis: Toward the end of your training, you will write an independent, practice-oriented thesis requiring approximately 200 hours of study. Depending on the school, you will present and defend your findings in a professional discussion.

Good to Know
Exams are spread out over the entire Marketing Manager CHE training program. Therefore, there is not just a single, decisive final exam. The specific exam formats, dates, and grading criteria are determined by the respective College of Higher Education.

Conclusion
The Marketing Manager CHE exam assesses both your subject knowledge and your ability to solve complex marketing tasks independently and in a practical manner.