Marketing Manager (CHE)  (Region Zürich):
6 Provider

During continuing education, further training in marketing management CHE, the subjects taught include marketing; sales; IT; business management; quality management; human resources; finance and accounting; research and development; and production, procurement and logistics. Please use our contact form to get in touch directly with the College of Higher Education that interests you and enquire about the detailed and current content of the training in marketing management.

The Marketing Manager CHE training program imparts sound business management and marketing-oriented skills that are in high demand on the Swiss job market. Graduates develop broad specialist knowledge combined with strategic thinking and leadership skills. After completing this continuing education, further training, the following goals and skills, among others, can be achieved in terms of "Marketing Manager competencies":

• Develop a holistic business perspective: Understanding of the economic interrelationships of a company with a clear focus on marketing and corporate management.
• Acting in a target and customer-oriented manner: Promoting systematic, entrepreneurial thinking as a central competence in marketing management.
• Recognize trends and influences in the market: Ability to analyze economic developments and marketing-relevant changes and use them strategically.
• Be responsible for and perform management tasks in marketing departments of SMEs or large companies in operational marketing as well as in business or support processes
• Assume responsibility: Taking on management and coordination tasks in marketing departments of SMEs or large companies - both in the operational area and in business and support processes.
• Actively lead teams: Applying modern leadership methods to manage employees and project teams after completing the training.
• Take on leading functions in projects: Implementation and management of marketing projects with simple to medium complexity.
• Build up broad specialist and management skills: Combination of theoretical knowledge and practice-oriented action for demanding marketing situations.
• Think and act in a process-oriented manner: Applying business-based methods to solve complex tasks in everyday marketing.
• Maintaining communication with stakeholder groups: confident interaction with internal and external partners, customers, suppliers and decision-makers.
• Contributing to corporate goals: Actively shaping the marketing and corporate strategy to achieve overarching corporate goals.
• Obtain a recognized qualification: Obtain the title of Dipl. Marketing Manager CHE, protected by the Vocational Training Act, with national and international recognition of Marketing Manager competencies.
• Use international connection opportunities: Recognition through the European certificates of Swiss Marketing and the European Marketing Confederation (EMC).
• Complete further training: Possibility to embark on further studies, for example an EMBA (Executive Master of Business Administration).

The Marketing Manager CHE course opens up a wide range of career prospects in marketing, promotes personal development and strengthens your position on the job market in the long term.

The following responsibilities can be taken on after the HF Marketing Manager course:

• Planning of marketing activities
• Achievement of corporate and marketing goals
• Personnel responsibility in the marketing department
• Coordination of the marketing department with the other divisions

The results of our survey of graduates of continuing education, further training in marketing management clearly show that this training is worthwhile in many respects. Many participants report professional and personal development as well as specific career benefits.

We can answer the question "What was the benefit of the last continuing education, further training?" with our survey of graduates (multiple selection possible) and the most frequently mentioned effects were:

• 66% of graduates were able to significantly expand their professional skills.
• 25 % experienced a noticeable increase in their self-confidence in everyday working life.
• 24% stated that they had improved their presentation confidence - an important advantage in presentations or negotiations.
• 23% developed stronger self-management skills and improved their organization in their day-to-day work.
• 16% benefited from a wage increase after completing continuing education, further training.
• 12 % were able to strengthen their teamwork skills in the long term.
• 11% improved their time management through targeted learning and structuring.
• 9% even reported a promotion or expanded responsibilities within the company.

These results show that continuing education, further training in marketing management not only imparts knowledge in the field of marketing, but also specifically promotes self-confidence, presentation skills and career opportunities. Anyone who wants to develop professionally and take on more responsible positions in marketing will benefit from this training in several ways.

With the continuing education, further training Marketing Manager you can expand your skills, gain self-confidence and confidence in your presentation.

As a marketing manager HF or marketing manager HF, you work at middle management level in the marketing departments of larger SMEs or large companies. In this role, you tend to be responsible for overall marketing - which always consists to a large extent of online marketing, but usually not only. Of course, the HF Marketing course also teaches you the most important aspects of online marketing. Today, cross-media marketing is used - which optimally combines online and offline. However, if you are aiming to train as an online marketing manager, you can alternatively attend a postgraduate course at HF level that focuses specifically on digital marketing.

The admission requirements for a Marketing Manager course vary depending on the educational institution. As a rule, the following requirements must be met for admission to a College of Higher Education:

• Federal Diploma of Vocational Education and Training as a merchant, retail specialist or mediamatician

or

• Other Federal VET Diploma and at least two years of relevant professional experience in marketing and/or sales (with a professional activity of at least 80%).

or

• Matura certificate or Specialized School and at least two years of professional experience in marketing or sales (with at least 80% professional activity).

Those who do not meet the admission requirements can be admitted via an entrance examination. Different marketing manager requirements apply for degree programs at universities and Universities of Applied Sciences. For more information, please contact the respective Universities.

In the case of the Marketing Manager CHE course, it is different from other CHE degrees. This is because students here will soon receive a Bachelor's degree in Marketing Manager at CHE level with the same number of ECTS credits as a Bachelor UAS. However, this is an exception, as it is an SMC degree.

The Dipl. Marketingmanager HF and Dipl. Marketingmanagerin HF distinguish themselves from other marketing and sales managers through their broad business management and leadership skills.
sales specialists with a federal certificate. As there is no need for intensive preparation for an external examination, there is more scope for practical relevance and application orientation in the lessons. The required examinations serve as proof of the specialist, social and methodological skills acquired and bring direct benefits to companies by solving problems. Depending on the learning content, different forms of examination are used in the HF degree courses. However, the examinations are spread over the years of study and thus throughout the entire course. In the diploma thesis at the end (written in the last four months), the skills acquired can be documented in a comprehensive piece of work. In addition to the practice-oriented and written work, there is an oral specialist discussion.

Social media channels are an important information channel for many interested parties when choosing a suitable marketing manager course. They offer authentic insights, reviews from previous participants and the latest content from the schools. A survey has revealed which platforms are consulted particularly frequently:

• 29 %pay attention toGoogle reviews
• 25 %useLinkedInfor orientation
• 20 %inform themselves aboutFacebook
• 18 %followInstagram-channels of the providers
• 11 %view content onYouTubeon
• 7 %drawXingconsult
• 3 %can be accessed viaTikTokinspire
• 3 %usePinterest
• 1 %take into accountSnapchat

At the same time, 29% state that social media did not play a role in their decision. 19% preferred other sources of information.

These figures show that social media is a relevant factor for many, but not for everyone. If you want to find out more about a marketing manager course, you should use social media channels as a supplement to get as comprehensive a picture as possible - for example through testimonials, visual impressions from lessons or tips on current topics.

Important: The importance of social media can vary greatly depending on the school and course. Each educational institution determines for itself how active it is on the various platforms. The best answer to your personal question about choosing the right marketing manager course is therefore provided directly by the respective school. Send your question directly to the desired school - simply use our contact form.

The Marketing Manager (CHE) course takes three years to complete while working. Marketing specialists or sales specialists with a Federal Diploma of Higher Education can apply for a shortened training period of two years.

The following further training courses can be attended after the Marketing Manager training with HF degree:

• Postgraduate degree NDS HF (higher technical college) in Marketing Excellence, Digital Marketing Manager, Online Marketing Manager or Marketing and Sales Management
• Bachelor's degree at a university of applied sciences in business administration or business communications
• Postgraduate studies at a university of applied sciences such as MAS in Marketing Management, MAS in Corporate Management or EMBA in Business Administration - Communication Management