Marketing Manager (CHE) (Region Zentralschweiz):
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Questions and answers
How can you develop further after completing the Marketing Manager course with an HF degree?
The following further training courses can be attended after the Marketing Manager training with HF degree:
- Postgraduate degree NDS HF (higher technical college) in Marketing Excellence, Digital Marketing Manager, Online Marketing Manager or Marketing and Sales Management
- Bachelor's degree at a university of applied sciences in business administration or business communications
- Postgraduate studies at a university of applied sciences such as MAS in Marketing Management, MAS in Corporate Management or EMBA in Business Administration - Communication Management
Is it possible to work as an Online Marketing Manager after graduation?
As a marketing manager HF or marketing manager HF, you work at middle management level in the marketing departments of larger SMEs or large companies. In this role, you tend to be responsible for overall marketing - which always consists to a large extent of online marketing, but usually not only. Of course, the HF Marketing course also teaches you the most important aspects of online marketing. Today, cross-media marketing is used - which optimally combines online and offline. However, if you are aiming to train as an online marketing manager, you can alternatively attend a postgraduate course at HF level that focuses specifically on digital marketing.
What is the difference between a Marketing Manager CHE degree and a Bachelor's degree?
In the case of the Marketing Manager CHE course, it is different from other CHE degrees. This is because students here will soon receive a Bachelor's degree in Marketing Manager at CHE level with the same number of ECTS credits as a Bachelor UAS. However, this is an exception, as it is an SMC degree.
How important are social media channels for choosing the right Marketing Manager course?
The social media channels have the following importance when choosing the right Marketing Manager course:
- 32 % Google reviews
- 25 % LinkedIn
- 21 % Instagram
- 20 % Facebook
- 11% YouTube
- 7 % Xing
- 4 % Pinterest
- 3 % TikTok
- 2 % Snapchat
For 29% of respondents, social media channels are not relevant for the right marketing manager course. 19 % selected "Other".
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