Welche Zielgruppe spricht der CAS Business to Business Marketing an?

Vertriebsmitarbeitende und Führungskräfte mit Geschäftskundenverantwortung sind Zielgruppe des CAS in Business to Business Marketing, unabhängig von der beschäftigten Branche.

Was lernen Teilnehmer des Business to Business Marketing CAS?

Während des Zertifikatslehrgangs CAS in Business to Business Marketing befassen sich die Teilnehmenden eingehend mit den Grundsätzen des Business-to-Business-Geschäfts, entwickeln eine strategische Sichtweise auf Vertrieb, Marketing und Marktumfeld und befassen sich mit aktuellen Forschungserkenntnissen. Zudem fällt es ihnen nach Abschluss leichter, selbständig Konzepte zu planen und umzusetzen sowie die kundenorientierte Sichtweise des Unternehmens zu stärken. Die methodischen und analytischen Kompetenzen der Teilnehmenden werden sowohl im B2B-Geschäft, als auch im Vertrieb dem Marketing und Key Account Management zielgerichtet gestärkt.

Welchen Nutzen ziehen Teilnehmende aus dem Seminar in Business to Business Marketing und Verkauf?

Teilnehmende des Lehrgangs Business to Business Marketing und Vertrieb sind nach Abschluss zu einer effektiven und effizienten Einsetzung des Marketingbudgets sowie zu einer optimalen Nutzung des Marktpotentials eines Unternehmens dank professionellem Marketing und Verkauf in der Lage. Sie verfügen über die Kompetenzen, um im B2B-Geschäft erfolgreich die Kommunikation und das Branding zu entwickeln und zu steuern sowie die Gestaltung und Kommunikation von kundenorientierten Leistungen voranzutreiben.

Aus welchen Modulen besteht der CAS Business to Business Marketing?

Das Intensivstudium in Business to Business Marketing (CAS Intensivstudium für Marketing- und Kundenmanagement im B2B-Geschäft) setzt sich aus drei Seminaren zusammen. Diese sind: B2B Marketing und verkauf Wachstum mit dem Vertrieb Excellence in Key Account Management

Wie umfangreich ist das Seminar in Business to Business Marketing und Verkauf?

Das Seminar in Business to Business Marketing und Verkauf hat einen zeitlichen Umfang von fünf Tagen.

Welche Inhalte werden im Intensivlehrgang Business to Business Marketing und Verkauf behandelt?

Der Intensivlehrgang in Business to Business Marketing und Verkauf legt seine Schwerpunkte auf die Themengebiete Preis- und Leistungsmanagement, Marketingimplementierung und -controlling, Sicherung langfristiger Erfolge im B2B-Geschäft, B2B Kommunikation sowie Kunden- und Vertriebsmanagement.

Universities > Marketing/Communication/Sales > Marketing (FH / Uni) > Further education (Uni) > Seminar Business-to-Business Marketing and Sales (Uni)

Business to business marketing: training, further education, overview of schools and information

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Are you looking for training in business to business marketing? - Here you will find suitable schools as well as further information, tips and resources for further training.

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Tipps und Entscheidungshilfen für die Ausbildungswahl

Business to business (B2B) refers to the entrepreneurial relationships between two or more companies and is the distinction from business to customer (B2C), which arises between companies and consumers, employees, private individuals or public administrations.

The B2B business is extremely demanding and involves a wide range of specialists and managers from all sectors of the marketing and sales industry. Exciting and rewarding further training courses on business-to-business marketing and sales are therefore offered for managing directors, sales managers, marketing managers, key account and product managers and project managers in the areas of marketing and sales. The training courses provide comprehensive know-how regarding the professional approach to B-to-B business. Participants learn how to master the daily challenges and implement customer-oriented services and products that add significant value for customers. This is only possible in the long term and sustainably if these services are offered together with partners.

Experts in business-to-business marketing and sales know how their company can remain successful in the long term and appeal to clients thanks to innovative marketing measures. Ideally, this means combining services and products to present real solutions. This requires a large dose of creativity and innovation as well as professional and well thought-out price management - the only way to outperform competitors. The prerequisites for successful long-term business management are competent customer segmentation, the right choice of distribution channels, flexible sales management adapted to the current situation and active sales management. Business to business marketing is only successful if the communication processes are continuously optimized. B2B professionals therefore know exactly which communication models exist in their company and where the respective weaknesses require action.

Order comprehensive and informative documents on business to business marketing free of charge and without obligation via the large Swiss education portal.

Questions and answers

Which target group is the CAS Business to Business Marketing aimed at?

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

What do participants in the Business to Business Marketing CAS learn?

During the CAS in Business to Business Marketing certificate course, participants study the principles of business-to-business business in detail, develop a strategic view of sales, marketing and the market environment and study the latest research findings. After completing the course, they will also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective. Participants' methodological and analytical skills are strengthened in a targeted manner in B2B business as well as in sales, marketing and key account management.

How do participants benefit from the Business to Business Marketing and Sales seminar?

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

What modules does the CAS Business to Business Marketing consist of?

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

B2B marketing and sales
Growth with sales
Excellence in Key Account Management

How comprehensive is the seminar in Business to Business Marketing and Sales?

The Business to Business Marketing and Sales seminar lasts five days.

What content is covered in the intensive Business to Business Marketing and Sales course?

The intensive course in Business to Business Marketing and Sales focuses on the topics of price and performance management, marketing implementation and controlling, securing long-term success in B2B business, B2B communication and customer and sales management.

Overview of providers for Business to Business Marketing

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Business to Business Marketing

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

4 Schritte zur richtigen Weiterbildung

Overview of providers for Business to Business Marketing

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
An overview of the different levels and types of education
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Sofort zur richtigen Weiterbildung

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Address:
Dufourstrasse 40a
9000 St. Gallen

University of St. Gallen HSG / Institute for Marketing and Customer Insight

Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.

» Company conditions and cooperation opportunities

Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.

Region: Ostschweiz

Sites: St. Gallen

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