Digital Marketing Manager (Certified)  (Region Basel):
2 Provider

In order to complete a Digital Marketing Manager degree, this usually leads to your NDS HF postgraduate degree. Admission is usually open to people with a federal certificate or diploma from a higher professional examination. Alternatives are an HF degree in technology or business, an HF degree from a university and Sur Dossier. Such a course takes 2 to 4 semesters and costs just over CHF 10,000. The NDS HF course is completed with module examinations and a diploma thesis with an oral defense as well as a specialist discussion with two experts. The degree from the university of applied sciences confers the title "Dipl. Digital Marketing Manager NDS HF" or "Dipl. Digital Marketing Manager NDS HF".

Have you ever asked yourself "What does a digital marketing manager do?". A digital marketing manager - or often referred to as an online marketing manager - organizes and controls all of a company's digital marketing measures. This includes everything from concept development and implementation to monitoring the success of online marketing campaigns.

A digital marketing manager course provides practical and up-to-date skills in various areas of digital marketing. The content is geared towards supporting companies in their digital transformation and aligning marketing strategies specifically to online channels. The following topics are usually covered in a postgraduate course or comparable continuing education, further training:

• Digital marketing and management: basics of digital marketing as well as strategic planning and management in the digital environment
• Website management: development, maintenance and optimization of websites with regard to user-friendliness, conversion and search engines
• Content marketing: development of content for different target groups, campaign planning, performance measurement and controlling
• Performance marketing: analysis of the customer journey, use of CRM systems and key account management in a digital context
• Social media marketing: planning and implementation of social media strategies, community management and targeted communication
• Digitalization and e-business: optimization of business processes, digital business models and integration of new technologies
• Online marketing tools: Overview of tools and platforms, e.g. email marketing, SEO, SEA or marketing automation

The Digital Marketing Manager training course provides a solid foundation for successfully implementing digital marketing strategies and making companies fit for the future.

Important: The exact content of the digital manager training course may vary depending on the school or provider. It is advisable to enquire about the specific curriculum directly with the respective educational institution. Use our contact form for this - the request will be forwarded directly to the desired school.

According to 100 advertised job offers, the following Digital Marketing Manager Tasks are particularly common in Digital Marketing Manager jobs:

• Digital concepts, strategy, customer loyalty and online marketing measures
• Online campaign management
• Monitoring the success of online marketing measures
• Digital content creation and storytelling
• Social Media

It is therefore ideal for a job search if you can demonstrate knowledge in these areas in your Digital Marketing Manager CV (also Digital Marketing Manager resume). Because then you will have the relevant experience for the usual roles and responsibilities of the Digital Marketing Manager (Digital Marketing Manager Roles and Responsibilities).

Social media channels have the following significance when choosing the right digital marketing training:

• 32 % Google reviews
• 25 % LinkedIn
• 21 % Instagram
• 20 % Facebook
• 11% YouTube
• 7 % Xing
• 4 % Pinterest
• 3 % TikTok
• 2 % Snapchat

For 29 percent of respondents, social media channels are not relevant for the right digital marketing training. 19 percent still selected "Other".

The average gross annual salary as a Digital Marketing Manager Salary Switzerland is CHF 87,800. The average age of these online marketing managers is just under 33 years and they have over six years of professional experience. Although male employees are on average slightly younger than their female counterparts, they earn just under one percent less on average in the Digital Marketing Manager Salary. Compared to other jobs, however, this is a very small wage difference and shows the good career opportunities as a digital marketing manager. Fringe benefits such as employee discounts, parking and cell phone benefits are often offered in addition to the salary.

While the Digital Marketing Manager takes care of all digital marketing, the Performance Marketing Manager specializes in the detailed evaluation of campaigns and online marketing measures. In this way, they utilize the advantages of digital marketing over traditional marketing - namely the detailed evaluability of all information and actions. The focus is on increasing the performance of online marketing campaigns. The Performance Marketing Manager focuses on long-term data-driven optimization of marketing campaigns and takes all available data (online and offline) into account. The aim is to allocate the advertising budget to the selected channels with maximum efficiency and thus generate more conversions (target projects such as sales transactions). Data analysis can therefore be used to get more out of sales and marketing measures in a targeted manner. This part is also part of the remit of a digital marketing manager - especially in smaller companies. However, they can also get help from an online marketing agency in this regard.

Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):

• 66 % Expansion of expertise
• 25 % increase in self-confidence
• 24 % Performance reliability
• 23 % Self-management
• 16 % wage increase
• 12 % Ability to work in a team
• 11 % Time management
• 9 % Promotion

With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.

There are also online marketing manager courses as alternatives to an HF degree course as digital manager training. Such digital marketing manager training in the form of a digital marketing manager course can be a certificate course or an association degree:

• Course certificate
• School certificate
• School diploma
• Closing Association

A CAS or DAS course at a university of applied sciences would also be conceivable as an alternative to a digital marketing HF course. For a federally recognized diploma, you need a postgraduate NDS HF course in continuing education.

The addition "Junior" means that this is a position for a career starter. These can be lateral entrants as well as people with a degree and little professional experience. Junior positions are usually aimed at people with less than five years of professional experience in the respective field. The job of Junior Digital Marketing Manager is often seen as an ideal first career step.