Digital Marketing Manager (Certified) (Region Zentralschweiz):
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Questions and answers
Digital manager training: What do you learn in a digital marketing manager training course?
A digital marketing manager course provides practical and up-to-date skills in various areas of digital marketing. The content is geared towards supporting companies in their digital transformation and aligning marketing strategies specifically to online channels. The following topics are usually covered in a postgraduate course or comparable continuing education, further training:
- Digital marketing and management: basics of digital marketing as well as strategic planning and management in the digital environment
- Website management: development, maintenance and optimization of websites with regard to user-friendliness, conversion and search engines
- Content marketing: development of content for different target groups, campaign planning, performance measurement and controlling
- Performance marketing: analysis of the customer journey, use of CRM systems and key account management in a digital context
- Social media marketing: planning and implementation of social media strategies, community management and targeted communication
- Digitalization and e-business: optimization of business processes, digital business models and integration of new technologies
- Online marketing tools: Overview of tools and platforms, e.g. email marketing, SEO, SEA or marketing automation
The Digital Marketing Manager training course provides a solid foundation for successfully implementing digital marketing strategies and making companies fit for the future.
Important: The exact content of the digital manager training course may vary depending on the school or provider. It is advisable to enquire about the specific curriculum directly with the respective educational institution. Use our contact form for this - the request will be forwarded directly to the desired school.
What is a Junior Digital Marketing Manager?
The addition "Junior" means that this is a position for a career starter. These can be lateral entrants as well as people with a degree and little professional experience. Junior positions are usually aimed at people with less than five years of professional experience in the respective field. The job of Junior Digital Marketing Manager is often seen as an ideal first career step.
Digital marketing training: What did the last training course achieve?
Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):
- 66 % Expansion of expertise
- 25 % increase in self-confidence
- 24 % Performance reliability
- 23 % Self-management
- 16 % wage increase
- 12 % Ability to work in a team
- 11 % Time management
- 9 % Promotion
With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.
Digital manager training: What online marketing manager courses are there as alternatives to an HF degree?
There are also online marketing manager courses as alternatives to an HF degree course as digital manager training. Such digital marketing manager training in the form of a digital marketing manager course can be a certificate course or an association degree:
- Course certificate
- School certificate
- School diploma
- Closing Association
A CAS or DAS course at a university of applied sciences would also be conceivable as an alternative to a digital marketing HF course. For a federally recognized diploma, you need a postgraduate NDS HF course in continuing education.
Info, tips & tests for "Digital Marketing Manager with Federal Diploma of Higher Education"
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