Real estate marketer (BP) (formerly real estate agent (BP)) (Region Virtuelles Klassenzimmer):
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Questions and answers
What tasks does a real estate marketer perform?
A real estate marketer performs the following tasks:
- Management of a team in the area of real estate marketing
- Preparation of market analyses and real estate marketing concepts, definition of communication measures and property-specific implementation
- Determining the sales value of the property
- Marketing the property and dealing with the authorities
- Organization of viewing appointments
- Regular reports on the sales status
- Drawing up the purchase contract
- Property handover as a real estate marketer
- Necessary social skills to conduct negotiations and consultations in a targeted manner
- Conducting contract negotiations
- Accompaniment to the notary appointment
- Advice after the sale
- Marketing of commercial space, individual and investment properties
What continuing education, further training is possible after becoming a real estate marketer?
Building on the federal certificate in real estate marketing, there are various continuing education, further training courses offered by schools in the real estate industry, such as clerk courses, but also seminars and training courses. In addition, it is possible to take an Advanced Federal Professional Examination (AFPE) and obtain a federal diploma, such as a certified fiduciary expert, certified facility management manager or certified real estate trustee. It may also be possible to attend a College of Higher Education or a University of Applied Sciences.
What content does the real estate marketing course teach?
The real estate marketer course as preparation for the Federal Professional Examination (FPE) for real estate marketers with a federal certificate imparts a broad range of specialist knowledge from various areas of the real estate industry. The content is practice-oriented and prepares students specifically for the exam.
The central topics include:
- Legal basis: personnel law, family law, property law, limited rights in rem, possession and ownership, land register, Code of Obligations, securing performance and Code of Civil Procedure (ZPO)
- Tax aspects: Swiss tax system, value added tax on real estate, real estate trading from a tax perspective
- Construction knowledge: Fundamentals of construction engineering, environmental law, planning and building law
- Real estate marketing: introduction to marketing, market research, procurement marketing, sales marketing, presentation and communication techniques
- Sale of real estate: sale of real estate with sales process, legal basis for the sale of real estate, financing, valuation of real estate
The real estate marketer course thus covers all the key areas that are important for the job - from legal issues and technical principles to sales strategies and tax conditions.
Important: Each school can define the content of the course slightly differently beyond the guidelines of the examination organization. Simply use our contact form to send a request to the desired school.
What does continuing education, further training as a real estate marketer cost?
Continuing education, further training as a real estate marketer currently costs around CHF 10,000 to 12,500. SVIT members receive a discount of around CHF 800, but there are also individual providers with even lower prices. Make a good comparison and also check which services are included.
Tips, tests and information on "Real estate marketer with Federal Diploma of Higher Education"
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