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Key Account Management (Cert.) :
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Address:
Dufourstrasse 40a
9000 St. Gallen
University of St. Gallen HSG / Institute for Marketing and Customer Insight
Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.
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Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.
Experiences of Swisscom employees about this course and this school. » More info…
Region: Ostschweiz
Sites: St. Gallen
Next start date
St. Gallen
9/2/2025
Certifications, Memberships, Qualifications:
Firmenangebote
AACSB
AMBA
EQUIS
swissuniversities
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Address:
Hermetschloostrasse 77
8048 Zürich
ZfU - Center for Entrepreneurial Management AG
A head start through knowledge at ZfU!

"The tried and tested paired with the new" is the recipe for success that works in all situations. The past few years have shown that the world of work is confronted with challenges that companies and people can only master if procedures, solutions, methods and skills are adapted. Existing knowledge and skills must therefore be supplemented with new knowledge, different skills and abilities than before. It also requires the courage to rethink or even abandon the familiar.

This is exactly how we have put together the training program for you: You will find tried and tested topics as well as adaptations and new content that reflect the demands of the professional and business world. Continuing education, further training that is practical and up-to-date, passed on by the best in their field, is of central importance in order to survive the major changes.
Strengths: Over 600 first-class speakers are our trademark. They all have methodological and didactic expertise and many years of practical experience in their respective fields.
Discount for Swisscom employees: 10% (when registering via this platform at «Course registration» )
Region: Zentralschweiz, Zürich
Sites: Zürich, Thalwil, Rüschlikon, Feusisberg, Unterägeri
Next start date
Diverse, Raum Zürich
possible at any time
Certifications, Memberships, Qualifications:
Online-Unterricht
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With a Key Account Management certificate, you can, for example, attend the following further training courses:

  • Professional examination for sales specialist with federal certificate
  • Higher professional examination for key account manager with federal diploma or sales manager specializing in key account management with federal diploma
  • Postgraduate studies at a university of applied sciences, e.g. CAS Key Account Management or MAS Sales Excellence

The learning content of a key account management course is:

  • Core aspects of sales management (aspects, effects and systematics)
  • Leadership (leading people and projects successfully)
  • Sales techniques/negotiation management (knowing, retaining and winning customers as well as customer communication and correct sales)
  • Performance management (understanding customer needs, defining products and services, putting together individual service packages, communicating added value, demanding services in return)
  • Sales controlling: Effectiveness in marketing and sales (customer selection, customer prioritization, customer processing control)
  • Marketing (B2B, strategic marketing, marketing personalities, successful marketing communication)
  • Project management (analysis, planning, implementation, Eisenhower principle and needs analysis)
Address:
Alpenstrasse 12
6300 Zug
shqa swiss health quality association
For continuous qualification, shqa (swiss health quality association) offers employees of pharmaceutical and medtech companies cutting-edge, industry-specific services:
- Federal Professional Examination "Pharmaceutical Specialist with Federal Diploma of Higher Education"
- Association examination "cert. pharmaceutical consultant shqa"
- Key account management certificate course
- Omnichannel Engagement Pharma certificate course
- shqa-academy - Seminars and live webinars
Strengths: shqa offers exclusive and widely recognized lifelong learning opportunities in the Swiss pharmaceutical and medical technology industry; from Federal Professional Examination and diploma courses to one-day seminars.
Region: Westschweiz, Zentralschweiz, Zürich
Sites: Zug
Certifications, Memberships, Qualifications:
Bundesbeiträge
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