Key Account Management (Cert.)  (Frauenfeld):
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Address:
Dufourstrasse 40a
9000 St. Gallen
University of St. Gallen HSG / Institute for Marketing and Customer Insight
Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.
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Region: Ostschweiz
Sites: St. Gallen
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Questions and answers

A key account management certificate is suitable for specialists and managers in sales, marketing or customer service. The Key Account Management certificate teaches methods for successfully developing important customer relationships over the long term. Frequently covered topics are

  • Strategic customer management
  • Customer loyalty and customer development
  • Negotiation techniques
  • Market and competition analysis

Continuing education, further training is aimed at people who want to expand their customer responsibility. Find out about suitable training courses now.

A key account management course provides practical knowledge for looking after strategically important customers. The key account management course teaches you to recognize customer potential and build long-term business relationships. Typical topics include

  • Analysis of key customers
  • Customer loyalty strategies
  • Conducting negotiations
  • Planning of customer development processes

The course is suitable for sales and customer management professionals. Find out now about the course content and suitable offers.

Those who want to become a key account manager often have experience in sales, marketing or customer service. To become a Key Account Manager, knowledge of customer management, negotiation and relationship management is important. Helpful qualifications are:

  • Continuing education, further training in sales or marketing
  • Experience in customer contact
  • Communication and negotiation skills
  • Strategic thinking

Depending on the industry, different educational paths lead to this role. Find out now about suitable continuing education, further training and career paths.

A Key Account Manager certificate confirms specialist knowledge in the support and development of important customer relationships. With a Key Account Manager certificate, you can specifically demonstrate your skills in strategic customer management. Typical course topics include

  • Customer analysis and customer development
  • Conducting negotiations
  • Sales strategies
  • Relationship management

The knowledge acquired can be used directly in everyday working life. Find out now about the content and suitable certificate courses.

Continuing education, further training as a key account manager helps you to look after important customers professionally and expand business relationships in a targeted manner. Continuing education, further training for key account managers helps to expand specialist knowledge and strategic skills in sales. Typical areas of learning are

  • Developing customer strategies
  • Control sales processes
  • Conduct negotiations
  • Recognize customer potential

Continuing education, further training is suitable for people with customer responsibility or sales tasks. Find out now about suitable courses and development opportunities.

Key account manager training teaches the basics and methods for looking after key customers. Key Account Manager training teaches you how to strategically plan and develop customer relationships over the long term. Typical contents are

  • Customer analysis and segmentation
  • Sales and negotiation skills
  • Communication strategies
  • Development of customer concepts

The training combines theoretical principles with practical applications. Find out now about the content and possible qualifications.

Editorial management:

Stefan Schmidlin

Stefan Schmidlin, Educational Counseling, Content-Team Modula AG

Sources

Website of theSwiss Secretariat for Education, Research and Innovation SERI, Websitewww.berufsberatung.ch(official Swiss information portal for study, vocational and career guidance) as well as websites and other information from professional associations and education providers.

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