How well-known is the “Marketing Assistant” program, and what is its image among potential employers?

The Marketing Assistant or Marketing (and Sales) Clerk certification is well-established in the Swiss continuing education market and is offered by various educational providers. However, its recognition depends heavily on the specific qualification and the provider. A school-issued certificate or an EMK certificate is not equivalent to a federal vocational certificate.

This degree can be particularly appealing to employers when it is combined with practical work experience and specific marketing knowledge. Those aiming for a long-term career in marketing may subsequently consider, for example, pursuing continuing education, further training to become a marketing specialist with a Federal Diploma of Higher Education.

As more and more providers join either the Edupool system or VSH Management, the appeal and recognition of the Marketing Assistant program continue to grow. For graduates, the certificate opens the door to more challenging job opportunities and usually provides access to advanced training programs:

» Marketing Specialist with a Federal Diploma of Higher Education

» Sales Specialist with Federal Diploma of Higher Education

» Communications Planner with a Federal Diploma of Higher Education

» PR Specialist with a Federal Diploma of Higher Education

» Copywriter with a Federal Diploma of Higher Education 

Overview of schools "Marketing Assistant"