Many people in business-related professions come into contact with marketing tasks as part of their work. For example, they may be responsible for updating customer and prospect databases, compiling regular statistics on revenue and sales figures, or helping to manage the online platform. Those who enjoy such tasks and are considering pursuing continuing education—for example, to become a marketing assistant—may still have limited insight into the world of marketing. The connections between corporate strategy and marketing strategy—and their impact on the development of marketing measures—are often only fully understood through continuing education, further training. The continuing education program leading to the Association Diploma as a Marketing Assistant lays the professional foundation for a successful entry into an initial marketing position. Before taking such a step, however, it makes sense for prospective students to be certain that a move into marketing will truly allow them to follow their calling.
Anyone looking to successfully break into the field of marketing and who is therefore considering pursuing continuing education to become a marketing assistant can use the questions in this self-assessment to quickly determine whether marketing—with all its unique aspects—is truly the right career path for them. The questions were compiled by experienced and knowledgeable marketing professionals.
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