The "Marketing Assistant" course provides sound basic knowledge in the areas of marketing, communication, project management and sales. This enables graduates to apply the most important marketing methods and marketing tools in a clerical role. They can work as assistants to marketing and sales managers, key account managers or product managers on specific marketing and sales projects and apply what they have learned on a daily basis.
Anyone interested in a career in marketing, PR, communication or advertising also has the opportunity to take the MarKom certificate examination as a "Marketing Assistant" following the course.