Marketing assistant training / Marketing and sales clerk: Experience of course leader Gilles Allenspach - acquire basic knowledge in marketing communication and sales

Who are you and what is your job?

My name is Gilles Allenspach. I am Head of Continuing Education, Further Training at the BZWU in Wil. In this function, I am also the course director of the continuing education, further training course "Marketing Assistant / Marketing and Sales Clerk".

Who is the "Marketing Assistant / Marketing and Sales Clerk" course particularly suitable for?

The "Marketing Assistant / Marketing and Sales Clerk" course is suitable for a very broad audience, as no specific prior knowledge of marketing communication or sales is required. However, a basic commercial education would be a good basis for this continuing education, further training. However, the course can also be attended by lateral entrants. These are people who would like to lay a first foundation in marketing and sales.

Are there nevertheless requirements that must be met?

Yes, the prerequisite for continuing education, further training as a "Marketing Assistant / Marketing and Sales Clerk" is a completed apprenticeship. This can come from an office, technical, commercial or retail background. However, initial experience in office or field sales would be useful.

What is the content of the "Marketing Assistant / Marketing and Sales Clerk" course?

The "Marketing Assistant / Marketing and Sales Clerk" course teaches the course content in five modules:

• Marketing basics
• Pricing and product design
• Marketing and communication
• Sales and distribution
• Self and project management

How long does this basic marketing training take and how much does it cost?

The basic marketing training to become a marketing assistant or marketing and sales specialist lasts two semesters and comprises 160 lessons each evening. The basic training costs around CHF 4,000 including all teaching materials and examination fees.

How is the "Marketing Assistant / Marketing and Sales Clerk" course completed?

The "Marketing Assistant / Marketing and Sales Clerk" course is completed with an external examination, which takes place once a year. An internal examination is held at the educational institute one and a half months beforehand as a trial run. Those who pass this receive the BZWU certificate. If you pass the external exam, you will receive the Edupool diploma, which is recognized throughout Switzerland.

Why should you choose this school for the continuing education, further training "Marketing Assistant / Marketing and Sales Clerk"?

Our "Marketing Assistant / Marketing and Sales Specialist" continuing education, further training program is taught mainly by lecturers with practical experience. All of our seven lecturers normally work in the private sector in an agency or in the communications or marketing sector. This allows them to incorporate many practical examples into their lessons. This enables the students to better transfer theory into practice.

What makes the training locations interesting for course participants?

The "Marketing Assistant / Marketing and Sales Clerk" course is mainly taught in Wil. The school is very close to public transport and guarantees good connections. However, Wil is also closely connected to the highway network and the available parking spaces make it easy to reach the school by car.

Why should you choose the "Marketing Assistant / Marketing and Sales Clerk" course?

You should opt for the "Marketing Assistant / Marketing and Sales Clerk" course because it is characterized by a broad range of content. You get to know the subject area of marketing communication and sales very broadly. You learn more about distribution, sales talks and communication tools such as events, sponsoring and PR. I think this is a very good opportunity for people who want to develop in the direction of marketing but are not yet working in this field to get to grips with the subject.

What can you do after your training?

We recommend that you first gain experience after completing the "Marketing Assistant / Marketing and Sales Clerk" training. After that, the doors are open in the field of marketing communication. The Edupool diploma provides a good basis for additional continuing education, further training as a marketing specialist with a Federal Diploma of Higher Education. There you will acquire the in-depth specialist knowledge required for a classic marketing job.

 

 

 

 

 

 

 

Overview of "Marketing Assistant" and "Marketing and Sales Clerk" schools