Salary increase after completion of the "Marketing Manager CHE" course
Studying at a College of Higher Education for Marketing enables you to take on your first management position, such as head of a marketing department. The Llevel increases by up to 30 % as a result- sometimes even more. This means that the CHE degree in marketing management also pays off financially.
Important criteria for determining wages
In individual cases, the development of the salary depends on other criteria such as sector, region, company, previous education, professional experience and age of the applicant.
Calculate your salary opportunities with continuing education, further training as a marketing manager CHE with the federal government's salary calculator. We are happy to provide you with an example to make the calculation easier.
Click on "Salarium - statistical wage calculator" under Source and then on the "Calculate wages" button:
- Step 1: Enter your region / place of work (e.g. Zurich)
- Step 2: Enter your industry (e.g. 61 Telecommunications)
- Step 3: Occupational group - enter "marketing manager" or "marketing manager" (11 - 14 managers) in the search window
- Step 4: Position in the company - select "Without management function"
- Step 5: Weekly hours 42
- Step 6: Training: Completed vocational training
- Step 7: Enter your age (e.g. 25 years)
- Step 8: Enter further optional information (if available and desired)
Source: "Federal Statistical Office, FSO"
Note: This sample calculation refers to the data from Salarium (end of 2024) Information can be foundhere. A list of other payroll calculator tools is availablehere.
The example salary for Marketing Manager CHE in our calculation is CHF 7,543. Now go back to the "Education" section and select "Higher Vocational Training / College of Higher Education", resulting in a new average salary of CHF 8,520. Then enter "Lower management" under "Position in company", which increases the average salary to CHF 9,281.
Note: The calculation for Marketing Manager CHE is intended as an example. As mentioned above, the salary depends on various factors and can vary considerably.
Example of a marketing manager with a federally recognized diploma: CHF 1.15 million more salary until retirement
23-year-old Jessica works as a Federal VET Diploma commercial clerk in a large telecommunications company in Oftringen. She works as an assistant in the marketing department. Jessica takes care of research activities, marketing routine activities, competition draws and controlling work. The other members of the marketing team always appreciate her service awareness, organizational skills and meticulous way of working. However, Jessica would like to plan and implement her own marketing activities. She therefore begins a three-year continuing education, further training as a marketing manager CHE and reduces her workload to 60 percent. Jessica can deepen her knowledge of marketing through continuing education, further training and a CHE degree. She will also gain knowledge in sales, public relations, human resources, finance and accounting as well as IT. With the federally recognized "Marketing Manager" diploma, Jessica can take responsibility for her own sub-area in marketing and create or implement the marketing strategy, marketing concept and measures. With the Advanced Federal Diploma of Higher Education (HFP) in Marketing, she has comprehensive business and financial knowledge to determine budgets and key figures or the profitability of projects. After completing the CHE Marketing Manager course, Jessica can take on specialist responsibility for the telecommunications company's youth products and carry them out independently in consultation with the marketing management. In this way, she contributes to achieving the company and marketing goals. Jessica's Advanced Federal Professional Examination (AFPE) in Marketing has greatly improved her earning potential and career opportunities.
Financial benefits of continuing education, further training Marketing Manager
As a marketing manager, Jessica will receive CHF 2,609 more per month than before and will therefore have at least CHF 1.15 million more at her disposal by the time she retires than if she had not taken this continuing education, further training and Advanced Federal Professional Examination (AFPE).
As this theoretical calculation does not take into account any further salary increases, promotions or interest on savings, the salary can still increase significantly.
Continuing education, further training marketing manager CHE: CHF 66,766.40
- 3 years, part-time
- Teaching materials, registration and admission fee: CHF 8,360
- Loss of earnings due to 60% employment: CHF 58,406.40 (CHF 4,056 x 12 x 3 = CHF 146,016 / 100 x 40 = CHF 58,406.40)
- Total training costs: CHF 66,766.40 (training costs plus loss of salary: CHF 8,360 + CHF 58,406.40 = CHF 66,766.40)
Salary difference and return on investment calculation Marketing Manager CHE: CHF 1,154,000
- Difference in salary between the position of Federal VET Diploma commercial clerk and the position of CHE marketing manager: CHF 6,665 - CHF 4,056 = CHF 2,609 per month and CHF 31,308 per year (12 x CHF 2,609 = CHF 31,308)
- She recoups the total training costs of CHF 66,766.40 in just over 2 years with her higher salary as a marketing manager CHE (CHF 66,766.40 / CHF 2,609 per month = 25.6 months)
- In the remaining 39 years until their retirement (26 to 65), this additional income will add up to CHF 1,221,012 (39 x CHF 31,308 = CHF 1,221,012)
- If the training costs are deducted from this additional income, an additional sum of around CHF 1,154,000 remains at her disposal(CHF 1'221'012 - CHF 66'766.40 = CHF 1'154'245.6)
The training costs correspond to an average of the marketing manager CHE courses offered in German-speaking Switzerland.
The wages were calculated in the federal wage calculatorwww.salarium.chwith the following settings:
Calculations as a Federal VET Diploma clerkbefore the Advanced Federal Professional Examination (AFPE): CHF 4'056
- Region: Northwestern Switzerland
- Sector: 61 Telecommunications
- Occupational group: 41 General office and secretarial staff
- Position in the company: Level 5 without management function
- Hours per week: 42 hours
- Education: Completed vocational training
- Age: 23 years
- Years of service: not specified
- Company size: 50 and more employees
- 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
- Special payments: no
- Monthly / hourly wage: Monthly wage
- Result:Central value (median) ofCHF 4'056
CalculationsAfter the Advanced Federal Professional Examination Marketing Manager (AFPE): CHF 6,665
- Region: Northwestern Switzerland
- Sector: 61 Telecommunications
- Professional group: 11-14 managers
- Position in the company: Level 3+4 Lower management
- Hours per week: 42 hours
- Education: College of Higher Education
- Age: 26 years
- Years of service: not specified
- Company size: 50 and more employees
- 12/13 monthly salary: 13 monthly salary (converted pro rata to 12 salaries)
- Special payments: no
- Monthly / hourly wage: Monthly wage
- Result:Central value (median) ofCHF 6'665
(All figures as at November 2022)
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