In a course for the MarKom admission exam, you not only receive pure knowledge transfer of the exam-relevant material, but also prepare specifically for the certificate exam. To do this, you will complete exercises and test exams and, at many schools, you will also have access to an online exercise tool that will introduce you to the exam process and structure and can thus take away a large part of your exam anxiety, as you will know what to expect.

Until the 2018 examination year, the MarKom entrance examination is mandatory for admission to the following Federal Professional Examinations (FPE):

• PR professionals
• Sales experts
• Marketing experts
• Communication planner
• Copywriter

From the 2019 examination year, participants in the individual Federal Professional Examinations no longer have to be holders of a MarKom certificate.

During the preparatory course for the MarKom admission exam, you will be taught the knowledge required for the exam, which you will have to repeat and internalize outside of the classroom. This will take around four hours a week in addition to the lessons, although this may of course be more for one participant and less for another. However, reviewing and preparing for the lessons is essential.

The MarKom admission test confirms sound basic knowledge in the following areas:

• Business administration
• National economy
• Law and finance
• Marketing, communication and market research
• Social media marketing, digital marketing and search engine marketing
• Sales and distribution
• Public Relation PR

If you do not pass the MarKom admission examination or the MarKom certificate examination MZP the first time, you can repeat it after re-registering, but only on the next examination date (twice a year). The examination fees must be paid in full each time you register for and take an examination or repeat examination.