Performance Marketing (Cert.)  (Region Ostschweiz):
2 Provider

Performance marketing is based on targeted measures to effectively address and attract potential customers. The most important elements are

Advertising message:

A clear and meaningful basic message forms the basis and answers key questions:

• Who is the company?
• Which offer is presented?
• Why should customers choose this particular offer (positioning)?
• Which customer needs are addressed with which content (texts, images, videos)?
• What evidence of trust such as ratings, references, certificates or success stories are available?
• How can interested parties get in touch?

Website:

The website is the most important means of communication. A user-friendly and appealing design increases its attractiveness and supports customer contact.

Content Marketing:

Attractive and relevant content strengthens the perception of the website among existing and potential customers. Well-maintained content also improves search engine rankings.

Conversion rate:

The conversion rate describes the ratio of website visitors to inquiries or orders. Targeted optimizations - such as addressing the right target groups, clear calls to action or clear online forms - increase the likelihood of interaction.

Marketing automation:

Automated software solutions are used to control marketing processes such as follow-up actions or campaigns. Unqualified inquiries are further qualified by sending targeted emails and relevant content until they are passed on to sales.

Search engine optimization (SEO)

Excellent search engine rankings for relevant search terms lead potential customers directly to suitable landing pages. This significantly increases the chances of inquiries and sales.

Other suitable tools for acquiring prospects and customers

In addition, search engine advertising (SEA), newsletters, social media marketing (especially paid ads) and affiliate marketing can be used to increase reach and awareness.

In summary, performance marketing consists of a variety of coordinated measures, ranging from a clear message to a targeted approach to potential customers. Each instrument contributes to arousing interest and converting it into concrete inquiries or sales.

Please note: The exact structure and weighting of these elements may vary depending on the school or provider. If you have specific questions, we recommend contacting the respective educational institution directly. To do this, use our contact form, which forwards inquiries directly to the desired school.

A performance marketing agency helps companies to achieve measurable results in digital marketing. The focus is on targeted measures that are geared towards performance and success. Typical services include

• Consulting: Analysis of the current situation and development of individual solutions.
• Workshops, courses and training: specialist knowledge is imparted in a practical way to build up internal skills.
• Strategy concept: Development of a clear plan with target group analysis, action planning, budgeting and success monitoring.
• Implementation of measures: Implementation of planned campaigns, channels and advertising materials.
• Success monitoring: Ongoing analysis and optimization based on defined KPIs.
• Project management: Coordination of all parties involved to ensure a smooth process.
• Design and usability: designing user-friendly websites and digital advertising materials.
• Content marketing: Creation of targeted content that promotes reach and conversion.
• Campaign launch: planning, setting up and implementing digital advertising campaigns.
• Technical support: Support with tools, tracking setups and other technical requirements.

These services are offered or combined differently depending on the performance marketing agency. The focus is always on achieving clearly measurable goals - such as leads, sales or reach.

The specific content covered in a course on performance marketing can vary depending on the school. Each educational institution determines the focus and content itself. To find out which school covers which topics, please use our contact form. The question can be sent directly to the desired school.

Performance marketing is all about measurable results in digital marketing. The aim is to generate as many qualified contacts, customers or sales as possible with the help of targeted online measures. The focus here is not only on implementation, but also on the ongoing analysis and optimization of the measures used. Below are some typical fields of activity as a performance marketing manager:

• Website optimization: Improving user-friendliness and loading speed to keep visitors on the site longer and increase conversions.
• Content marketing: Development of relevant content that is tailored to the interests and needs of the target group - e.g. informative blog articles, tips or FAQs.
• Search engine optimization (SEO): Optimization of texts and technical elements on landing pages to achieve a better ranking on Google & Co. This also includes the creation of high-quality backlinks.
• Search engine advertising (SEA): Planning, implementation and optimization of paid ads, for example via Google Ads, in order to reach new prospective customers in a targeted manner.
• Email marketing: Sending newsletters with personalized content tailored to different target groups, including links to specific landing pages.

The tasks of a performance marketing manager show how diverse the professional field of performance marketing is - from creative content to data-based decisions.

The focus and content may vary slightly depending on the school and the Performance Marketing Manager course. For binding information, we recommend contacting the respective school directly. Using our contact form, a question can be easily forwarded to the desired school.

Performance marketing comprises various targeted measures to achieve measurable success in digital marketing. In addition to a professionally designed website, content and visibility in search engines play a key role. Content marketing in combination with search engine optimization (SEO) is one of the most important foundations for increasing reach, visibility and inquiries through performance marketing.

Relevant, target group-oriented content - for example in the form of guides, tips or FAQ articles - generates positive user signals such as longer dwell times, more frequent clicks or completed forms. These signals are recognized by search engines such as Google and influence the positioning in the search results. Content marketing is therefore a decisive success factor for good SEO and also increases the effectiveness of all other marketing tools in the context of performance marketing.

The following tools and measures complement content marketing and SEO in performance marketing:

• Conversion optimization
  Improve the user experience and customize the website to convert more visitors into customers.
• Marketing automation
  Automation of marketing processes to efficiently address potential customers, e.g. through automated emails or lead scoring.
• Search engine advertising (SEA)
  Paid ads on search engines such as Google Ads to directly address interested parties with suitable search terms.
• Newsletter marketing
  Development and maintenance of our own e-mail distribution list for regular communication with interested parties and customers.
• Social Media Marketing (Paid Social)
  Use of paid ads on platforms such as Facebook, Instagram or LinkedIn to increase targeted reach.
• Affiliate Marketing
  Cooperation with partners who advertise products or services in return for commission - particularly success-oriented

These performance marketing tools can be weighted and combined differently depending on the target group, budget and industry. It is important to have a clear strategy that is geared towards measurable results.

Important: The exact implementation and relevance of the individual performance marketing tools may vary depending on the educational institution or course. For binding information, we recommend contacting the respective school directly. Please use our contact form - the question will automatically be forwarded to the selected school.

Performance marketing managers usually have a sound education or continuing education, further training in areas such as business administration, marketing, business informatics or communication and media studies - ideally with a focus on digital marketing.

The most important skills in this job Performance Marketing Manager include:

• Knowledge of performance marketing tools
  The confident use of platforms such as Google Ads, Meta Ads or Programmatic Advertising is key to implementing targeted campaigns.
• Analytical thinking and experience with tracking tools
  With the help of tools such as Google Analytics or Looker Studio, campaigns are evaluated and optimized according to clearly defined KPIs.
• Understanding target groups and customer journeys
  Performance marketing analyzes user behavior and adapts advertising measures accordingly.
• Creativity and data-based optimization
  The profession combines creative approaches with data-driven decisions to continuously improve advertising campaigns.
• Basic technical understanding
  Knowledge of pixel tracking, tag managers or interfaces to CRM and e-commerce systems is helpful.

Depending on the school and the Performance Marketing Manager course, additional content may be taught, for example in the areas of SEO/SEA, social media advertising or conversion optimization.

Conclusion: Entry into performance marketing is usually achieved through a combination of continuing education, further training and practical experience. Those with a strategic, analytical and digital affinity will find attractive prospects in this professional field.

Please note: The specific requirements and content may vary depending on the school and the Performance Marketing Manager course. For binding information, we recommend contacting the desired educational institution directly.

Send a question directly to the school?
Use our contact form to easily forward questions to the right school.

Performance marketing is measured on the basis of defined objectives that are derived from the respective business priorities. Specific key performance indicators (KPIs) are defined, such as the number of visitors, the conversion rate or the number of orders. These KPIs are recorded and continuously monitored using special analysis tools such as Google Analytics. This ensures ongoing monitoring of the most important key figures so that targeted adjustments can be made to the performance marketing tools used if necessary.

In summary, these measurement methods enable transparent and data-based management of marketing measures. The exact selection of KPIs and tools may vary depending on the school or training provider. It is therefore advisable to enquire about the details directly with the school in question.

A contact form is available for individual advice or further questions, with which the request can be forwarded directly to the appropriate school.