Sales - Company-specific seminars (in-house) (Burgdorf):
1 Provider - 2 Training locations

A sales seminar focuses on the following sales steps:

• Create customer contact
• Making an appointment
• Sales pitch preparation
• Make a good first impression
• Sales pitch structure
• Recognizing customer needs
• Building a benefit argumentarium
• Dispelling objections
• Terminating signals
• Closing a sale
• Customer loyalty

Depending on the scope and provider, a sales seminar can last from a few hours to three days. Several days are also conceivable, especially if different subject areas are covered. If it lasts longer, e.g. a semester, it is referred to as sales training or sales training.

We recommend contacting the provider directly - simply, quickly and without obligation using the contact form or the "Ask a question" button.

You can acquire the following specialist knowledge in a sales seminar:

• profound understanding of sales today
• Tips and tricks for emphatic selling
• new negotiation techniques
• Targeted clarification of needs
• Creating added value for customers
• Application of sales methods
• Use sales techniques
• Achieve an immediate impact on sales

After a sales training course, you will have acquired knowledge in the following areas:

• Self-management basics
• The basics of sales
• Acquisition methods
• Recognizing needs and motives
• Sales conversations (types and structure of conversations)
• Sales methods and psychology
• Price and sales negotiations

After the training, you can carry out the planning yourself and acquire customers professionally. Profitable sales talks are possible and sales staff can turn objections into opportunities.

Different sales seminars are for example:

• Winning new customers
• More successful sales talks
• Negotiate confidently and successfully
• Professional customer contact
• Sales training
• Winning customers online
• Follow-up and additional sales

Sales seminars provide targeted preparation for the demands of modern sales. Participants acquire practical knowledge to design effective sales processes and strengthen customer relationships in the long term. Typical contents of such seminars are

• Recognize strengths and make targeted use of them: Using personal skills in sales
• Sales preparation: target group analysis, discussion objectives and systematic planning
• The basics of sales psychology: understanding and responding to customer behavior
• Communication in sales: Communicate clearly, convincingly and at eye level
• Sales methodology: applying structured sales processes and techniques
• Conduct consultations: Recognize needs and offer suitable solutions
• Argumentation and handling objections: remain convincing, even when faced with counter-arguments
• Price negotiation: conducting price discussions professionally and confidently
• Internal communication: sharing information within the team or with other departments
• Relationship management and complaints: Strengthening customer loyalty, even in the event of a complaint
• Industry-specific expertise: Content can be adapted depending on the industry

The topics are practice-oriented and are geared towards the current requirements of everyday sales. The weighting of individual content may vary depending on the provider and focus of the seminar.

Important: Each educational institution determines its own learning content. To be sure exactly which topics are covered, it is advisable to ask the respective school directly. The question can be easily forwarded to the desired school via the contact form. In this way, all open points can be clarified directly.

The following sales methods are taught in the sales seminar:

• Customer-oriented behavior
• Questioning technique and needs assessment
• Conversation structures
• Sales psychology
• verbal and non-verbal communication
• Sales rhetoric
• Presentation technology
• Dealing with arguments and objections
• Sales follow-up
• Complaint handling
• Time management and statistics
• Work and problem-solving techniques
• Promoting creativity

Further training in sales is worthwhile, as products and services are becoming increasingly similar in our fast-moving times. With this interchangeability, the personality of the salesperson and their sales methods make the difference in sales. Good relationship management can make all the difference.

In most cases, anyone is eligible for sales training. In some cases, vocational education and training (VET) or a minimum age is required. On the other hand, initial experience in sales is usually an advantage.

For more information, please contact the schools. Contact us now quickly, easily and without obligation using our contact form or use the "Ask a question" button to get in touch with the right contact person directly.