Marketing and sales clerk: continuing education, further training, providers, self-test

Anyone who completes the Edupool Marketing and Sales Specialist course receives an edupool.ch certificate. Edupool is the association of commercial further education centers of public commercial schools (KV). If you choose the VSH option, you are opting for the association of commercial further education centers of private commercial schools. Neither the Marketing and Sales Clerk Edupool nor VSH leads to a federally recognized and protected qualification. They are courses created by the commercial schools on their own initiative to close a gap in the education system. Both diplomas are recognized throughout Switzerland and are valued by employers. They are the ideal preparation for transferring to the examination preparation for marketing or sales specialists with a federal certificate. Thanks to the edupool.ch diploma or VSH qualification, training at this level is generally shortened by one semester - in contrast to school diplomas or certificates.

A recent survey of people interested in education shows that social media is playing an increasingly important role in the selection of suitable continuing education, further training in marketing and sales. The following are the most frequently used platforms:

• 27% use Google reviews to find out about schools and courses.
• 25% use other platforms such as Pinterest, TikTok or Snapchat, mostly to get impressions and testimonials.
• 18% obtain information via LinkedIn, where mainly professionals and educational institutions share content on continuing education, further training.
• 13% use Instagram to gain insights into everyday teaching life or to read reports from other students.
• 12% use Facebook, often for recommendations from groups or comments.
• 6 % obtain information via YouTube, in particular through video interviews, course presentations or experience clips.
• 4% use Xing, which continues to serve as a professional network for continuing education topics.

Around 26% of respondents stated that social media does not play a significant role in their choice of education. Nevertheless, there is a clear trend: the majority now obtain information digitally and across platforms before choosing a school or continuing education, further training course.

Conclusion:
It is worthwhile for providers and interested parties in the field of marketing and sales to actively use social media - both to search for information and to present themselves. Google reviews and LinkedIn in particular are becoming increasingly important for decision-making.

According to salary-specific comparison portals, the annual salary for marketing and sales clerks is between CHF 57,500 and CHF 76,000. This means that the monthly salary for marketing and sales clerks is between CHF 4,400 and CHF 5,900, so you can expect an average monthly salary of just over CHF 5,000 - at least if you can confirm your skills with a degree in marketing and sales.

Depending on the school and the chosen exam (internal exam or external edupool exam), the costs for the Marketing Sales Specialist training range between CHF 2,000 and CHF 4,000. Ask the providers about the actual costs including teaching materials, examinations and other costs incurred.

After training as a marketing and sales administrator, you will receive different qualifications depending on the course. Some continuing education, further training courses offer an internal school certificate that officially documents the knowledge you have acquired. Other courses are supported by professional associations such as edupool.ch and lead to a recognized certificate or diploma for marketing and sales clerks. Examples of this are the course to become a certified marketing and sales assistant (e.g. OSDE) or a marketing and sales clerk kv edupool. Such qualifications confirm both theoretical knowledge and practical skills in marketing, sales and customer care. Many programs combine practical case studies, project work and exercises to optimally prepare you for the day-to-day work of marketing and sales clerks. A recognized degree opens up a wide range of job opportunities in marketing and sales, both in small companies and international corporations.

The Marketing and Sales Clerk tasks are:

• work independently on a defined task dossier
• Marketing and sales managers assist
• Provide basics
• Dealing with correspondence
• take care of the filing and quotation system
• Collaboration on sales concepts and marketing campaigns

A recent survey of people interested in training shows which forms of teaching are currently most in demand for training as a marketing sales clerk:

• 32% of those surveyed would like face-to-face teaching at schools.
• 26% prefer hybrid teaching, i.e. a combination of face-to-face and online lessons.
• 25% want purely online lessons where all participants can learn from any location.
• 17% have no clear preference regarding the form of teaching.

The proportion of people who prefer face-to-face teaching has decreased slightly, while interest in hybrid teaching has increased somewhat. The desire for online teaching and the proportion of those with no preference have also increased slightly.

This development makes it clear that learners are placing increasing value on flexibility and digital forms of learning in marketing sales training. Many now combine face-to-face interaction in the classroom with the advantages of online learning.

Conclusion:
Whether face-to-face, hybrid or online - the choice of the right form of teaching depends on individual learning preferences, the time available and the technical possibilities. It is worth comparing the courses on offer to find the model that best suits your situation.

Depending on the educational institution, continuing education, further training in marketing and sales takes between 1 semester and 1 year (2 semesters). The continuing education, further training is offered on a part-time basis. Please contact your chosen educational institution to find out about the type and duration of continuing education, further training.

The further education course "Marketing and Sales Assistant" is particularly suitable for people who already have tasks in customer service, marketing, sales or advertising, who work in the retail trade, in back office or field sales or for assistants to product managers, sales managers, key account managers, marketing managers or business managers. Further training to become an assistant in marketing and sales may also be suitable for people who wish to acquire in-depth knowledge in these areas, who wish to (re-)enter this professional field and who are looking for a new challenge.

Continuing education, further training in marketing and sales provides a practical and broad-based foundation for entry into the marketing and sales environment. The content taught may vary slightly depending on the provider, but typically includes the following topics:

• Marketing basics: Introduction to strategic and operational marketing, market analysis, target group identification and marketing planning.
• Project management: Methods for planning, implementing and controlling projects in marketing and sales.
• Marketing and corporate communications: development of a uniform brand image, communication strategies and public relations.
• Sales and distribution: sales strategies, sales channels, sales psychology and customer relationship management.
• Product and pricing design: development of products and services, pricing strategies and positioning on the market.
• Communication and presentation techniques: confident appearance, convincing presentations and professional conversation skills.
• Self-management and methodological skills: efficient time planning, independent work and application of proven work techniques.

These subjects prepare students specifically for activities in operational marketing, sales and related areas. They are particularly suitable for people who are looking for a sound commercial continuing education, further training with a focus on marketing and sales.

Please note: The exact content may vary depending on the school or provider. It is therefore advisable to enquire about the specific course content directly with the respective school.

Use our contact form to forward your question directly to the desired school - quickly and easily.

As a rule, participants in continuing education, further training in marketing and sales are expected to have previous commercial knowledge and at least two years of general work experience. Good German language skills at level C1 or higher are also required. Ask the training provider about the specific requirements.

You should have the following personal requirements for an apprenticeship in Marketing and Sales:

• Good knowledge in the respective field
• Good written and oral communication skills
• Careful way of working
• Foreign language skills
• Independence