CAS HR Marketing (FH)  (Region Ostschweiz):
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Sofort zur richtigen Weiterbildung

Address:
Theaterstrasse 17
8400 Winterthur
ZHAW School of Management and Law - Institute for Organizational Viability
The environment in which organizations operate is becoming increasingly challenging due to megatrends such as digitalization, globalization and mobility. This is an ever-increasing complexity that affects companies and must be dealt with. We support organizations in shaping sustainable viability in the context of complexity.
In doing so, we pursue an integral approach: we focus on people, structure and alignment in our entrepreneurial thinking and actions.
Region: Ostschweiz, Zürich
Sites: Winterthur

Schulen mit zertifizierter Bildungsberatung

Questions and answers

The CAS HR Marketing certificate course comprises 12 ETCS with a total workload of 300 hours. These extend over a period of around four months with 14 days of classroom teaching.

The course in Human Resource Marketing consists of two modules:

  • Strategic orientation of HR marketing
  • Implementation of the HR marketing strategy

In terms of content, the topics of strategic personnel and demand planning, internal labor market, job design, current trends, ecumenical labor market theory, market research external labor markets, corporate branding, employer branding, HR marketing and sourcing from practice, recruitment for strategic target groups, employee and customer satisfaction, concepts, key figures and HR controlling are reviewed from a business perspective.

Continuing education, further training in Human Resource Management (HRM) is aimed at members of management with HR responsibility, HR managers, HR development managers, HR marketing managers and recruitment managers.

The CAS HR Marketing certificate course is primarily aimed at university graduates (university and UAS) who have at least 3 years of qualified professional experience. However, professional practitioners without a university degree can also be admitted to the CAS, provided they have at least 5 years of relevant professional experience and appropriate further training qualifications, such as a Federal Diploma of Higher Education / Diploma in Human Resources.

The continuing education course in HR Marketing consists of contact lessons with lectures, discussions, exercises, case studies and presentations, as well as self-study and the e-learning platform Moodle.

During the CAS, participants develop an understanding of the labor market positioning of a company with the help of HR marketing as part of the human capital strategy and the design of the sales process in recruitment as well as target formulation. Participants also learn about the importance of digitalization and social media as well as employee relationship management and the external labour market through market research. The targeted processing of labor markets and the development of HR marketing concepts and strategies are also objectives of the certificate course.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Educational counseling online

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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