Which activities appear in relevant job advertisements and how often? What is required in an e-commerce job as a specialist?

Job advertisements for an e-commerce job as a specialist contain all the requirements that a company places on new employees for the vacancy. People looking for a job will find all the important information about the vacancy in the job advertisements, such as

  • the activities
  • the employer's requirements (previous education, professional experience, personal skills and characteristics)
  • the company information

This information about an e-commerce job as a specialist varies depending on the employer. We have collected the information from relevant job advertisements on various job portals, looked at it and summarized it for you*:

 

Different job descriptions:

  • E-Commerce Specialist
  • E-Commerce Manager
  • Online Marketing Manager
  • Digital Marketing Specialist
  • SEO/SEM Specialist
  • E-Commerce Analyst
  • Webshop Manager
  • E-Commerce Product Manager
  • E-Commerce Operations Manager
  • E-Commerce Sales Manager
  • Digital Commerce Specialist
  • Customer Experience Manager (E-Commerce)
  • E-Commerce Merchandiser
  • Content Manager (E-Commerce)

 

Distribution of individual tasks in an e-commerce job as a specialist:

Product management and presentation:

Creation and optimization of product descriptions, images and other media

 approx. 30% of the time

Marketing and sales:

Planning and implementation of online marketing campaigns, including SEO/SEM, email marketing and social media

 approx. 20% of the time

Data analysis:

Collecting and analyzing data on sales figures, customer behavior, website traffic, etc. in order to optimize the sales strategy

 approx. 15% of the time

Customer communication:

Answering customer inquiries, complaint management, etc.

 approx. 10% of the time

Supply chain management:

Monitoring stock levels, planning logistics and the supply chain

 approx. 10% of the time

Technical support:

Maintenance of the web store, including technical aspects and troubleshooting

 approx. 10% of the time

Other:

Team management, budget planning, strategic development of the online business, etc.

 approx. 5% of the time

Requirements mentioned in job advertisements for an e-commerce job as a specialist

Professional requirements
  • Completed basic training
  • Completed further training as an e-commerce specialist with a federal certificate
  • Several years of professional experience in e-commerce or digital marketing
Specialist knowledge for an e-commerce job as a specialist
  • Experience with content management systems (CMS) such as WordPress, Joomla or Magento
  • Knowledge of SEO and SEM
  • Basic knowledge of HTML, CSS and possibly JavaScript
  • Experience with data analysis tools such as Google Analytics and working with databases
  • Very good knowledge of German and English
Personal characteristics
  • Analytical thinking
  • Problem solving skills
  • Strong communication skills
  • Ability to work in a team
  • Project management skills
Other e-commerce job as a specialist Attention to detail, i.e. due to the complexity of e-commerce, a keen eye for detail is essential, from product listing to analysis of user behavior.

In addition:Here you will find interesting links on the subject of job advertisements and job search:

*The information listed here comes from an ad hoc study to provide a unique insight into the job market, what is required in an e-commerce job as a specialist.

Schools with training for an e-commerce job as a specialist