Communication consulting: training, information and providers in your area

Think about which communication consulting training you would like to complete:

• Federal Professional Examination as a Communications Specialist
• Advanced Federal Professional Examination (AFPE) for Head of Communications
• CAS Communication Consulting

Communication Consulting includes the following elements:

• Preparation, such as reading and reflecting, reviewing information and planning the consultation process
• Reflect on the situation
• Adapt order and manage expectations, obtain feedback
• Keep an overview
• Analyze together to pull the right strings and bring about change

In order to be admitted to the CAS in Communication Consulting at a University of Applied Sciences, participants must have a university degree and at least five years of professional experience in a (project) management role, three years of which must be in journalism or organizational communication. Alternatively, professionals without a university degree can be admitted "sur dossier", provided they can demonstrate comparable qualifications and experience. An admission interview is mandatory for all applicants.

In marketing communications consulting, you usually work in an agency and are generally called in by companies or organizations as an external consultant. They are therefore employed by PR agencies or communications agencies and work as external service providers for companies. Alternatively, many communication consultants work as self-employed consultants. In doing so, they often rely on their personal network of contacts and service providers.

In a CAS Communication Consulting you learn the following:

• Communication consulting
• Consulting communication incl. individual practices such as conversation analysis, negotiation, analysis, design
• Consulting contexts:
  • Strategic communication
  • Visual communication
  • Digital transformation, strategy and organization
  • Agency foundation and management
  • Organizational development
• Forms of advice:
  • Workshop formats
  • Management consulting
  • Moderation
  • Mediation
  • Communities of Practice
• Transformations such as group supervision, conversation analysis, portfolio support, coaching, etc.

The following activities are part of communication consulting for SMEs:

• Advising SMEs on the development of advertising and PR strategies
• Analysis of the current situation as part of media planning
• Development of communication strategies
• Identify target groups, communication channels and multipliers
• Create content
• implement and monitor communication measures
• delegate tasks to employees and specialized service providers

The following points are important for strategic communications consulting:

• Set clear goals together (consultant tries to uncover problems)
• Daring to try something new, but only on the basis of what already exists
• Listening, forming hypotheses, checking them, getting to know the customer
• Developing solutions through dialog

The educational offer in communication consulting is a specialized certificate course at university level, which concludes with a Certificate of Advanced Studies CAS. The CAS certificate course is part of the MAS Communication Management and Leadership master's program, but can also be attended independently.

A communications consultant should have the following personal qualities:

• Customer orientation
• Consulting expertise
• good comprehension skills
• solution-oriented thinking
• Conceptual and organizational skills
• Foresight
• Ability to assess risks
• Flexibility

The CAS Communication Consulting provides in-depth skills in the area of consulting processes, consulting communication and systemic consulting, taking into account the latest findings and models. The course enables you to develop your professional skills in media coaching and strategic communication consulting in a targeted manner and to expand your personal skills through supervision and intervision.