Marketing Bachelor: studies, schools, info
Would you like to study for a Bachelor's degree in Marketing? - Here you will find suitable schools as well as further information, tips and resources on training.
If you would like personal advice on studying, contact the provider of your choice via the "Free information on the topic..." button - without obligation, quickly and easily.
Marketing Bachelor: Study marketing - from the ground up
Although marketing plays a very important role throughout the economy and practically every company employs internal or external marketing specialists, for many years there was no undergraduate course in marketing. In most cases, marketing experts completed higher vocational training courses, such as marketing specialists with a federal certificate or marketing managers with a federal diploma, or training and further education courses at higher technical colleges, postgraduate courses at universities of applied sciences or the schools' own certificate courses without a recognized qualification. This makes the Bachelor of Marketing as a basic course of study at university of applied sciences level a novelty in Switzerland compared to the degrees in marketing that have existed for many years.
So if you want to study marketing and don't want to miss out on a university degree, you no longer need to take a detour via a foundation course, e.g. in business administration, but can complete a Bachelor's degree in marketing directly. The marketing degree provides a sound and comprehensive grounding in marketing and business administration, with a strong emphasis on the digitalized environment of marketing. While the first part of the marketing degree program is general, students choose one of the following specializations in the second part:
- Sales
- Business Development
- Business Communication
- Business Psychology
- General Management
- Entrepreneurship & Start Ups
- Digital Supply Chain Management.
The Marketing Bachelor's degree is usually completed in a modular and part-time format. It creates a perfect basis for a successful career in marketing and provides access to numerous Master's courses and continuing education courses for in-depth specialization in a desired sub-area of marketing.
Creative people who like to put themselves in the shoes of different customer needs, who do not shy away from new technological challenges and who are also interested in conceptual, organizational and analytical tasks have probably made a good choice with the Marketing Bachelor's degree.
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