Marketing Bachelor (FH)  (Region Zentralschweiz):
1 Provider

Yes, marketing can be studied at a University of Applied Sciences and leads to a Bachelor's degree.

Marketing studies at a UAS are practice-oriented and combine business fundamentals with marketing knowledge. The degree is usually a Bachelor of Science (BSc).

Typical contents:

• Marketing and communication
• Business administration
• Digital Marketing
• Practical projects

Conclusion:
A UAS degree course offers practical training with a recognized Bachelor's degree.

Depending on your educational background, you will need a high school diploma, Federal Vocational Baccalaureate or an equivalent qualification to study marketing.

An interest in business, communication and digital media is also an advantage. Many degree programs also require practical experience or an entrance exam.

Typical requirements:

• Matura or Federal Vocational Baccalaureate
• Interest in marketing and business
• analytical and creative thinking
• Professional experience or admission procedure, if applicable

Conclusion:
The requirements vary depending on the study model. Find out about specific admission requirements directly from the providers.

With a Bachelor's degree in Marketing, you can take on a variety of tasks in marketing and communication.

The Marketing Bachelor's degree program qualifies students for operational and strategic activities in companies or agencies.

Typical tasks:

• Planning and implementation of marketing campaigns
• Analysis of markets and target groups
• Supervision of communication measures
• Collaboration in projects and strategies

Conclusion:
The degree course opens up a wide range of career opportunities in marketing. Find out about suitable specializations.

The Bachelor's degree in Marketing at a UAS has a modular structure and combines business fundamentals with specialized marketing knowledge.

The Bachelor's degree in Marketing covers topics such as market research, communication and digital marketing. In addition to theory, practical projects are often integrated.

Typical structure:

• Fundamentals of business administration
• Marketing and communication
• Digital marketing and market research
• Practical projects or Bachelor thesis

Conclusion:
The course combines theory and practice and prepares students for a wide range of marketing tasks.

The Bachelor's degree in Marketing Management imparts sound specialist knowledge and practical skills that are essential for a successful career in marketing. The course combines economic fundamentals with modern marketing strategies, digital tools and a psychological understanding of consumer behavior.

• Key content of the Marketing Bachelor foundation course
  In the compulsory modules, the most important basics from the following areas are taught:
  • Strategic marketing - development and implementation of long-term marketing strategies
  • Applied research and development - analysis and innovation methods for product and service development
  • Financial Leadership - Basic financial knowledge for managers
  • Business Communication - Effective corporate communication internally and externally
  • Business English - Specialized English for the international business world
  • Brand management - building, maintaining and managing brands
  • Communication - basics of interpersonal and media communication
  • Market research - collection and evaluation of relevant market data
  • Digitalization - effects and opportunities of digital transformation
  • Business psychology - Psychological principles of economic activity
  • Consumer behavior - analysis and understanding of customer decisions
  • Human Resources Management - personnel management and organizational development
  • Customer experience - designing positive customer experiences along the customer journey
  • Brand experience - Emotional brand staging for customer loyalty
  • Corporate Performance - Key figure-based management of companies
  • Media law - legal framework conditions in digital marketing
  • Leadership - leadership skills and personal development
  • Data science in marketing - data-based decision making in marketing
  • Design thinking - innovation methodology for problem solving and idea development
  • Digital marketing - online marketing strategies and digital advertising channels
  • Influence and Persuasion - Techniques of Influence in Marketing and Sales
• Specialization modules in the fourth year of study
  In the final year of study, students have the opportunity to specialize according to their area of interest. Possible modules in the area of specialization are
  
  • Business Communication - Advanced communication strategies for companies
  • Business development - development of new business areas and growth strategies
  • Sales - sales management and sales techniques
  • Business psychology - in-depth study of psychological aspects of consumer behavior
  • General Management - Holistic Corporate Management
  • Entrepreneurship and start-ups - founding and scaling innovative business models
  • Digital supply chain management - digitalization and optimization of supply chains

These modules impart practical skills and in-depth knowledge in areas that are particularly relevant to today's working world. Whether in brand management, digital sales or the development of new business models - the content of the Marketing Management degree program provides optimal preparation for a wide range of professional fields.

Important to know:
The exact course content may vary slightly depending on the Universities. Each school determines its content and focus individually. To make sure which topics are specifically covered at the desired educational institution, it is advisable to enquire there directly. Use our contact form to forward your question directly to the relevant school.

After the BSC Bachelor in Marketing, specializations, Master's degree courses and management positions are open to you.

The BSC Bachelor Marketing provides a solid foundation for various career paths in marketing.

Typical further developments:

• Master's degree (e.g. marketing, management)
• Specialization in digital marketing
• Entry into management positions
• Continuing education, further training (CAS, MAS)

Conclusion:
The Bachelor's degree opens up a wide range of career and further training opportunities in the field of marketing.

The Marketing Bachelor salary at the start of a career in Switzerland is usually between around CHF 5,000 and CHF 6,500 gross per month.

The actual Marketing Bachelor salary depends on the industry, function and region. Positions in digital marketing or in large companies are often better paid.

Factors influencing the Marketing Bachelor salary:

• Industry and company size
• Work experience and internships
• Specialization (e.g. digital marketing)
• Region

Conclusion:
The starting salary is attractive and offers good development opportunities with increasing experience.