Which activities appear in relevant job advertisements and how often? What is required in a marketing specialist job?

Wie sehen die Stelleninserate für den Marketingfachfrau Job aus?

Advertisements for a marketing specialist job contain all the requirements that a company places on a new employee for the vacant job. People looking for a job will find all the important information about the vacancy in job advertisements, such as

  • the activities
  • the employer's requirements such as previous education, professional experience, personal skills and characteristics
  • More information about the company
  • Marketing Manager
  • Marketing (and communication) employee
  • Marketing specialist
  • Project Manager Marketing
  • Marketing specialist
  • Marketing planner
  • Marketing Coordinator
  • Campaign Manager
  • Marketing Analyst
  • Brand Manager
  • Category Manager
  • Direct Marketing Manager
  • Marketing communications specialist
  • Digital Marketing Manager
  • Online Marketing Manager
  • Social Media Manager
  • Product manager
  • Product Manager
  • Regional Marketing Manager
  • CRM Manager
  • Event manager
  • Sponsoring manager
Communication, content and advertising: planning, conception, implementation, controlling approx. 50% of the time
Sales promotion, campaigns and customer relationship management approx. 25% of the time
Marketing analysis, strategy development and product development approx. 10% of the time
Other marketing tasks: Projects, events, sponsoring etc. approx. 5% of working time

Requirements mentioned in job advertisements for the marketing specialist job

This information on the marketing specialist job / marketing specialist job varies from employer to employer. We have selected, viewed and summarized* the information from relevant job advertisements on various job portals for you:

Professional requirements
  • Basic commercial training
  • Continuing education, further training as a marketing specialist with Federal Diploma of Higher Education or equivalent training in the field of marketing
  • Several years of professional experience in marketing
Specialist knowledge for the marketing specialist job
  • Industry knowledge and experience in the task-related area
  • Expertise in the field of marketing operations
  • Written and spoken German and knowledge of foreign languages (French, Italian and/or English)
  • Knowledge of the required general marketing technologies such as SEO/SEM, data analysis tools, social media platforms, email marketing tools
  • Good MS Office skills and experience with CMS / marketing systems and databases
Personal characteristics
  • Analytical thinking and quick comprehension
  • Good communication skills and creativity
  • High customer orientation and sense of responsibility
  • Independent and efficient way of working
  • Good organizational skills and willingness to work in a team
Other Marketing Specialist Job / Marketing Specialist Job Organizational and time management skills, i.e. marketers often have to manage several projects at the same time and therefore good work organization and constant prioritization in everyday work is very important

In addition:Here you will find interesting links on the subject of job advertisements and job search:

*The information listed here comes from an ad hoc study to provide a unique insight into the job market and what is required in a marketing specialist job.

Schools with marketing specialist training