Marketing specialist with a federal certificate: insightful course information from Rolf Schmalz

Rolf Schmalz

Tell us about your background.

Rolf Schmalz is responsible for training courses for marketing specialists at Weiterbildung WBA. WBA stands for "We train!". Thanks to his many years of experience in adult education, he is very familiar with the usual criteria for choosing courses and schools for training and further education. In an interview with the education platform Ausbildung-Weiterbildung.ch, he answers our questions about the Marketing Specialist course.

Who is the Marketing Specialist course particularly suitable for?

I recommend the course for marketing specialists with a federal certificate to people who want to gain their first basic knowledge of marketing. This is because you can learn about the interrelationships within marketing and sales.

What opportunities do graduates have after completing the Marketing Specialist course?

Thanks to this comprehensive marketing training, graduates of the Marketing Specialist course have a good basis for working in marketing and can then gain further professional experience in marketing positions.

What do students learn on the Marketing Specialist course?

During their training as marketing specialists, students learn what it takes to make the marketing concept work in the company and how the market can be influenced with the right tools.

How much does the Marketing Specialist course cost?

My recommended price for the Marketing Specialist course is CHF 10,000 excluding the federal examination fees. Please check the price transparency when booking your course.

What makes Winterthur a particularly interesting training location for marketing students?

When looking for a training provider, accessibility and parking spaces are particularly important criteria. The training location Winterthur offers this for many prospective students from the catchment areas of Zurich, Thurgau or Schaffhausen. I think this is what makes Winterthur so attractive as a training location.

What are the advantages of attending the Marketing Specialist course at the WBA in Winterthur?

The transport connections for the WBA training course in Winterthur are optimal, as it is located directly at the train station and offers free parking. You also benefit from our exclusive small-class learning concept in Winterthur. And an average annual success rate of almost 90 % for all federal qualifications on offer speaks for itself.

Overview provider "Marketing Specialist"