Marketing specialists with a federal certificate have the know-how to plan and implement marketing measures. They develop marketing concepts, conduct market research and define the strategy together with the marketing or sales management. As the person responsible for their area, they ensure professional marketing so that their company can offer its services effectively. As a marketing specialist, you will either work for the company or for an agency (marketing, PR or advertising agency).
With the marketing specialist course, you will create a good basis for getting started in the marketing industry. The course will broaden your personal horizons, open up perspectives that you may not have thought of before (whether professionally or personally) and you will also get to know other nice people (participants and lecturers). You will build up your own network and network within the industry.
With the federal certificate as a marketing specialist, you then have many further training options. For example, you can choose to take a higher professional examination (Diploma in Marketing Management, Diploma in Sales Management, Diploma in Communication Management). Or, for example, you can choose to study part-time at a higher technical college (Dipl. Betriebswirt/in HF, Dipl. Marketingmanager/in HF).
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