Marketing manager training: What are the main disadvantages?

Marketing managers with a federal diploma manage marketing and sales at management level in smaller companies or the implementation of marketing and sales strategies in larger companies. In some cases, they also manage specific sub-areas strategically and operationally. They analyze markets, draw up the budget and business plan, take charge of strategic planning, manage marketing processes and lead employees.

The main disadvantages of a marketing manager apprenticeship are:

1. As training to become a marketing manager with a federal diploma usually takes place alongside work and usually in combination with a management function, good time management is required.
2. The marketing manager qualification with a federal diploma is still little known among foreign employers, which can be a disadvantage in the application process. As a rule, university degrees are preferred there. However, marketing managers are sought after in companies in all sectors. The qualification is well known and valued in Switzerland.
3. Marketing managers must be flexible and have strong communication skills. The demands of the management and your own marketing team can be high, which requires leadership qualities. You are under constant pressure to succeed and creativity is always in demand. Through good networking, you will always be up to date on marketing issues and ensure that the company is in a good competitive position.
4. The pressure of the annual federal final examinations is high. However, the preparation course prepares you well for this.

As a marketing manager, you work in a middle to upper management function in various companies in all sectors. You are the link between the management, the marketing team and the sales team, sometimes also as a member of the management. Interesting jobs can also be found in the communications and advertising industry or as a self-employed person in the marketing sector.

Training provider of a marketing manager training program