Customer Engagement Pharma (Cert.)  (Region Zentralschweiz):
1 Provider

The content of a pharmaceutical marketing workshop or continuing education, further training is not standardized and can vary depending on the training provider. However, practical topics from marketing, communication and data analysis are often covered in order to prepare participants specifically for the requirements of the healthcare and pharmaceutical industry.

Typical learning content from a pharmaceutical marketing workshop includes

• Legal basis, data protection and regulatory requirements
• Target group analysis and segmentation models
• Development of personas for a targeted customer approach
• Data management and evaluation of key marketing figures
• Use of tools such as Google Analytics and Google Ads
• Analysis and optimization of the customer and user journey
• Planning and implementing an omnichannel strategy
• Introduction and use of CRM systems
• Marketing automation and email marketing
• Content creation for different channels
• Cooperation with agencies, medical professionals and self-help groups

These subject areas provide a solid foundation for a successful start or further development in pharmaceutical marketing. They combine strategic thinking with digital expertise and industry-specific knowledge.

As each school determines the content individually, the focus can vary. For a detailed overview, we recommend contacting the desired school directly.

Questions about the learning content?
You can use our contact form to forward inquiries directly to the selected educational institution. Simply click on the button and make a specific inquiry.

Whether experience is required for continuing education, further training or a degree in pharmaceutical marketing depends on the course offered. The requirements can vary greatly depending on the school, course level and target group.

There are the following basic orientations:

• Programs for beginners: These are aimed at people without specific prior knowledge. Here, the basics of pharma marketing are taught step by step.
• Advanced courses: Some courses require professional experience or previous knowledge in marketing, the pharmaceutical industry or healthcare.
• Specialized continuing education, further training: These are aimed at specialists who wish to deepen their existing knowledge or gain further qualifications in a specific area.

If you are interested in continuing education, further training or studying pharmaceutical marketing, you should find out in advance whether the offer matches your own experience and professional goals.

As the admission requirements for continuing education, further training in pharmaceutical marketing can vary from school to school, it is advisable to clarify the requirements directly with the respective institution.

Not sure whether the desired course is suitable? You can use our contact form to forward your question directly to the selected school.

A pharmaceutical marketing training course provides practical skills that are specifically tailored to the particularities of the pharmaceutical industry. Those who opt for this course benefit from the following advantages:

• Develop strategies: It teaches how to build an effective omnichannel marketing strategy for pharmaceutical products and services - with the aim of creating greater reach and visibility.
• Understanding target groups: The focus is on dealing with personas. The aim is to precisely define target groups and offer relevant content along their customer journey.
• Use channels in a targeted manner: Participants learn which digital and analog communication channels are particularly suitable in the pharmaceutical environment and how to use them efficiently.
• Making marketing measurable: Continuing education, further training shows how campaigns in pharmaceutical marketing can be analyzed, evaluated and optimized based on data.

These skills ensure that marketing measures in a highly regulated environment such as the pharmaceutical industry are not only legally compliant, but also effective.

As the content and focus of continuing education, further training in pharmaceutical marketing can vary from school to school, it is worth asking the respective educational institution directly.

Answer not found? You can use our contact form to forward your question directly to the desired school with the appropriate pharmaceutical marketing continuing education, further training.

Whether a pharmaceutical marketing seminar is offered online depends on the respective training provider. The implementation may vary depending on the school.

In recent years, many continuing education courses have been modernized and structured more flexibly. Today, the following forms of teaching are common:

• Classroom teaching: traditional on-site teaching with direct exchange in the group
• Online lessons: participation is independent of location via the Internet - in real time or as recorded lessons
• Hybrid teaching: a combination of face-to-face and online elements that allows maximum flexibility

Many schools now offer at least one of these options. However, the exact structure of the pharmaceutical marketing seminar depends on the organization and teaching concept of the respective school.

Tip: If you are interested in a particular model, you should enquire directly with the relevant school.

As each school decides on its own offer, binding information can only be obtained there. A contact form is available for easy contact, with which questions can be forwarded directly to the desired school with the corresponding pharma marketing seminar.

Pharmaceutical marketing training is primarily aimed at professionals in the pharmaceutical industry, such as product or brand managers, digital managers, marketing and/or sales managers, communication managers, etc.

The target groups are determined independently by the schools. There may therefore be slight differences from school to school.
We therefore recommend contacting the school of your choice directly via our contact form or using the "Ask a question" button to get in touch with the right contact person - quickly, easily and without obligation.